Sr Associate, Retail Marketing, American Girl

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Senior Marketing Associate will support the development and execution of integrated omnichannel marketing strategies and plans, grounded in consumer insights and business performance for the American Girl team. This role leads campaign planning and execution across key retail initiatives, partnering cross-functionally to deliver cohesive marketing programs that drive traffic, engagement, and sales. This individual plays a critical role in bringing marketing strategies to life across retail channels, leveraging integrated marketing levers to support American Girl’s brick-and-mortar stores. This includes aligning marketing with merchandising and store priorities and using insights and performance data to optimize programs that drive traffic, conversion, and overall store performance.

The ideal candidate is a strategic thinker and strong project leader with excellent communication and organizational skills, who thrives in a fast-paced environment and consistently delivers measurable business results.
 

What Your Impact Will Be: 

• Partner with the Sr. Retail Marketing Manager to develop integrated marketing strategies, briefs, and KPIs across sub-brands, tentpoles, and seasonal campaigns
• Lead end-to-end campaign execution from briefing through launch, ensuring alignment across teams and successful delivery against objectives
• Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, Retail etc.
• Monitor campaign and retail performance, leveraging consumer insights and campaign learnings to lead post-mortem analysis and translate findings into optimizations that drive traffic, engagement, and sales
• Execute retail support across sub-brands, promotions, and seasonal moments, partnering with Creative and Store teams to bring campaigns to life in-store
• Support development and execution of retail events and in-store experiences that drive engagement and purchase intent
• Partner to develop local marketing initiatives and mall campaigns, collaborating with third-party vendors and property marketing teams to drive traffic, engagement, and sales growth
• Lead project timelines, cross-functional workflows, and team communications, while partnering on budgets, vendor onboarding, invoicing, and financial tracking to ensure campaigns are delivered on time, on budget, and with accuracy; proactively identify and escalate risks

Qualifications

What We’re Looking For:

• 3+ years of marketing and/ or experience in multi-channel retail or consumer products
• Experience across integrated marketing channels including paid media and owned platforms (email, social, e-commerce, retail)
• Strong understanding of the physical retail environment, including in-store consumer behavior, merchandising principles, and how marketing drives traffic, engagement, and conversion within brick-and-mortar settings
• Experience in retail marketing, shopper marketing, or omnichannel campaign execution preferred
• Ability to translate product features and brand storytelling into compelling, consumer-facing marketing strategies; familiarity with product development and retail launch processes is a plus
• Proven ability to partner cross-functionally to ensure alignment across teams and deliver seamless execution; strong communication and organizational skills required
• Strong project management skills with the ability to manage multiple priorities
• Analytical mindset with the ability to translate data into actionable insights and recommendations
• Excellent written and verbal communication skills
• Strong PowerPoint and Excel skills

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusio