Why Patients Need You

Technology impacts everything we do. Pfizer’s digital and ‘data first’ strategy focuses on implementing impactful and innovative technology solutions across all functions from research to manufacturing. Whether you are digitizing drug discovery and development, identifying solutions, or making our work easier and faster, you will be making a difference to countless lives.
 

We are seeking a highly motivated and experienced Workfront Business Product Lead to join our Chief Marketing Office (CMO) at Pfizer. In this role, you will play a critical part in driving the success of our global marketing teams by leveraging Marketing Automation through Adobe Workfront. Your primary responsibility will be to develop and deliver innovative product offerings that support end-to-end workflows for our colleagues and agency partners, enabling them to create compelling content and experiences for our customers.

As a Business Product Lead, you will act as the voice of the customer, collaborating with stakeholders and our digital team to shape the vision and set objectives and key results (OKRs) for our Workfront product. Your success in this role will be measured by your ability to ensure that the product continues to deliver efficiency and effectiveness, while meeting the evolving needs of our marketing organization.

How You Will Achieve It

• Develop a product strategy and vision that delivers value to customers, aligning with the priorities of the marketing organization.
• Consolidate and prioritize outcomes, business needs, and technical demands from marketing and agency teams.
• Collaborate with internal digital teams, UX experts, and stakeholders across commercial and medical divisions to create a product roadmap that streamlines our creative, media, and CRM processes, while collecting critical meta-data for optimizing customer experiences.
• Demonstrate excellence in product management by combining business and technology knowledge to develop and manage product roadmaps, define meaningful OKRs, and drive value and impact.
• Align stakeholders, manage product roadmaps, coordinate user-acceptance testing, drive user adoption, and advocate for the product.
• Conduct monthly product councils and quarterly business review meetings to gather and prioritize outcomes and share strategic roadmaps with sponsors and stakeholders.
• Track engagement with the platform and analyze usage trends by function, geography, and business unit. Proactively share user engagement metrics and insights with Marketing and Digital leadership, identifying opportunities to deliver value throughout the organization.
• Gather user engagement data, conduct research, and gather customer feedback to contribute to new and integrated solutions across the MarTech stack.
• Gain a comprehensive understanding of the capabilities and limitations of Adobe Workfront in order to effectively identify and evaluate potential solution options.
• Cultivate a collaborative environment that promotes effective communication between development and business teams, ensuring a shared understanding of objectives and capabilities.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications

Must-Have

• BA/BS in business, engineering, computer science, or other related field.
• 10+ years of proven experience as a product manager or similar role, preferably in the marketing technology (MarTech) space.
• Strong understanding of marketing automation platforms, specifically Adobe Workfront.
• Experience leading product teams with agile development methodologies.
• Excellent strategic thinking, problem-solving, and project management skills.
• Ability to effectively communicate and collaborate with stakeholders at various levels of the organization.
• Strong analytical skills and ability to use data to drive decision-making.
• Proactive and self-motivated with a passion for driving innovation and continuous improvement.
• Advanced knowledge of the product development life cycle, design, and data analytics
• Experience with enterprise level applications from Proof of Concept to maintenance of mature environments
• Role model for Pfizer values (Courage, Excellence, Equity, Joy).
• Role will be responsible for multiple geographies but requires flexibility to work with US time-zone.

Nice-to-Have

• Master from an accredited college or university is helpful and preferred in one of the following or related fie