Sales Support Specialist

• Act as the primary technical resource for Territory Managers, assisting with the identification,
  testing, and successful implementation of products in new or complex customer applications.
• Provide impactful product demos and Lunch & Learn programs that accelerate sales cycles and
  strengthen team product expertise
• Lead the creation, documentation, and technical validation of engraved or marked product
  samples for potential customers, ensuring they accurately represent product capabilities and
  meet application requirements.
• Create and maintain a library of technical specifications, application guides, best practices, and
  troubleshooting documentation for the sales organization.
• Facilitate communications between the sales team and product/marketing teams, gather field
  intelligence on product performance, customer needs, and competitive activities to inform
  future strategy and product development.
• Develop and deliver comprehensive technical and application training programs to onboard new
  sales staff and educate existing team members on new product features, strategic shifts, and
  best-practice sample presentation techniques.
• Work with the sales team to ensure their approach, messaging, and operational processes align
  with the established sales strategy. This includes identifying opportunities and developing
  solutions to facilitate strategy adoption.
• In conjunction with the sales manager, monitor the technical proficiency of the sales team and
  recommend targeted coaching or training to address skill gaps.

Brady Corporation is seeking a proactive Sales Support Specialist to join our Engraving Solutions sales team as part of the Signage, Graphics, and Personalization (SGP) group. The Sales Support Specialist plays a critical, cross-functional role, bridging the gap between sales and technical execution. This position is responsible for ensuring the Gravotech sales team is equipped with the necessary tools, technical expertise, and strategic understanding to succeed. The ideal candidate is a proactive problem- solver with a strong technical background and a passion for coaching and process improvement.