Visual Design and Media Specialist

Description

Visual Design and Media Specialist

POSITION: Visual Design and Media Specialist

SUPERVISOR: Executive Director of Recruitment Strategy

DEPARTMENT:  Enrollment Management

LOCATION: On-campus located in Tiffin, OH

Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration, criminal justice, social sciences, creative and media arts, humanities, education, sciences, technology, and health. The University's campus in Tiffin, Ohio, blends traditional historic and modern buildings, creating a vibrant and welcoming educational community for its students, faculty, and staff. Students can pursue associate, undergraduate, and graduate programs both on campus and online, as well as at Terra State Community College. In addition, TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest, Romania, and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change. 

The main campus in Tiffin is a beautiful 153-acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community.  We offer undergraduate and graduate degrees in business in Bucharest, Romania. From academic programs in sports and recreation management to homeland security/terrorism, communication, and management, TU offers more than 40 majors through on-campus and online learning, resulting in real advantages for our students.

GENERAL JOB DESCRIPTION

The Digital Designer is pivotal in delivering innovative and visually stunning digital experiences. This position involves designing digital content focused on student recruitment that enhances the user experience and promotes our brand identity.

Key Performance Indicators (KPIs) for a digital design print and video media specialist can vary based on specific goals and projects.

For Digital Design:

• Project Completion Rate: Percentage of projects completed on time.
• Client Satisfaction Score: Feedback ratings from clients on completed designs.
• Revision Rate: The number of revisions requested by clients per project indicates clarity in initial design briefs.
• Design Efficiency: Time taken to complete design tasks versus estimated time.
• Engagement Metrics: For digital designs (like social media graphics), track likes, shares, and comments.

For Print Media:

• Print Quality Score: Assessment of print outputs based on clarity, color accuracy, and adherence to specifications.
• Cost per Print Job: Average cost incurred for each print project.
• Turnaround Time: Average time from design approval to final print delivery.
• Waste Reduction: Percentage of material waste during the printing process.
• Client Retention Rate: Percentage of clients who return for additional print projects.

For Video Media:

• Video Completion Rate: Percentage of viewers who watch the video to the end.
• View Count: Total number of views across all video platforms.
• Engagement Rate: Likes, shares, comments, and overall interaction with the video content.
• Production Time: Average video production time from concept to final edit.
• Return on Investment (ROI): Revenue generated from video content compared to production costs.

General KPIs:

• Portfolio Growth: Number of new projects added to the portfolio over a specific period.
• Skill Development: Number of new tools or techniques learned and applied in projects.
• Collaboration Efficiency: Feedback from team members on collaboration and communication effectiveness.

Requirements

MAJOR DUTIES AND RESPONSIBILITES

• Collaborate with all departments to execute print and video, coordinate promotions, and increase recruitment outreach. 
• Create and assist with content posted to the websites as consistent, accurate, and relevant by collaborating with university constituencies and their department content authors. 
• Create videos as needed, including program and unique recruitment event videos for recruitment. 
• Assist with photograph/video of headshots, campus events, students, staff, and faculty, for use in recruitment communications.
• Provide recruitment content for the TU mobile app.
• Generate creative ideas and concepts for digital projects, including print assets, emails, and digital ads.
• Create compelling visual designs that capture and promote the desired brand message.
• Design and develop interactive elements such as animations and