Sales Outreach Coordinator

Job DetailsJob Location: CARROLL LUTHERAN VILLAGE INC - WESTMINSTER, MD 21158Salary Range: $650,000.00 - $750,000.00 Salary/yearJoin our team at Carroll Lutheran Village! We are looking for a motivated, relationship‑driven Sales Outreach Coordinator to join our team and support occupancy and revenue growth within our assisted living and memory care community. In this role, you will guide families through one of the most important decisions they will ever make while helping prospective residents find the right level of support and care.

Why Carroll Lutheran Village?
We are more than just a workplace—we are a not-for-profit community that puts people first. We value every resident we serve and every team member who supports them. Here, your work is not just a job—it is a chance to make a lasting impact and be part of something truly special.

What You will Do as a CLV Sales Outreach Coordinator:

Drive occupancy and revenue growth for assisted living and memory care through lead generation, tours, needs assessments, pricing presentations, follow-up, and move-ins.
Build and sustain referral partnerships with healthcare providers and community organizations through structured outreach, events, and educational in-services.
Position the community as a trusted dementia care resource by educating families on care options, safety, and disease progression.
Collaborate with executive, nursing, and business teams to ensure appropriate placement and smooth admissions, including urgent and hospital-driven transitions.
Support families through emotional, ethical, and crisis-based decision-making with compassion.
Maintain accurate CRM records and referral tracking; monitor conversion rates, referral performance, and outreach ROI.
Support marketing initiatives such as open houses, presentations, and community events.
Meet or exceed monthly and quarterly sales goals and provide regular performance reports.
Ensure compliance with state licensing, fair housing laws, and ethical sales practices.
Participate in sales meetings, training, and regional strategy sessions.
Perform additional duties as assigned.

What You will Get as a CLV Team Member:

Exciting things are happening at LSMMD! We are a dynamic and growing organization with a bright future!

A strong total compensation package including

Competitive wages
Health, dental and vision insurance
Paid short- and long-term disability and life insurance
Generous contributions to a 403(b)-retirement plan
Paid Time Off
Paid professional development
Use of our state-of-the-art on-sight fitness center and indoor pool at no cost

An even stronger culture of caring, and support!

What You'll Do as a CLV Sales Outreach Coordinator: 

Drive occupancy and revenue growth for assisted living and memory care through lead generation, tours, needs assessments, pricing presentations, follow-up, and move-ins.
Build and sustain referral partnerships with healthcare providers and community organizations through structured outreach, events, and educational in-services.
Position the community as a trusted dementia care resource by educating families on care options, safety, and disease progression.
Collaborate with executive, nursing, and business teams to ensure appropriate placement and smooth admissions, including urgent and hospital-driven transitions.
Support families through emotional, ethical, and crisis-based decision-making with compassion.
Maintain accurate CRM records and referral tracking; monitor conversion rates, referral performance, and outreach ROI.
Support marketing initiatives such as open houses, presentations, and community events.
Meet or exceed monthly and quarterly sales goals and provide regular performance reports.
Ensure compliance with state licensing, fair housing laws, and ethical sales practices.
Participate in sales meetings, training, and regional strategy sessions.
Perform additional duties as assigned.

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QualificationsJob Specifications | Qualifications

Education | Experience

Bachelor’s degree in business, marketing, healthcare administration, or related discipline.  
Must demonstrate strong healthcare literacy.
3–5 years of sales experience, preferably in senior living, healthcare sales.
Demonstrated knowledge of marketing strategies, sales techniques, and CRM or sales tracking systems.

Knowledge, Skills and Abilities

Demonstrated discretion, professionalism, and sound judgment in handling sensitive and confidential matters.
Excellent interpersonal, written, and verbal communication skills, with the ability to interact effectively and tactfully with individuals at all levels, including residents, staff, families, external vendors/authorities, and the public.
Strong attention to detail in writing, proofreading, managing priorities, and meeting deadlines in a fast-paced environment.
Proven ability to work both independently and collaboratively within a team environment, demonstrating a coo