Senior Paid Media Manager

Double Good’s mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.

In recent years, Double Good has seen 40% year over year growth, and we’re excited about our future! We’re excited about the possibility of you joining our mission. We are looking for a Senior Paid Media Manager to join our growing Marketing team.

Location - This role is hybrid out of our downtown Chicago location.

About the role:

The Senior Paid Media Manager will own and scale our paid media programs across digital channels to drive efficient, sustainable customer acquisition and revenue growth.

This is a hands-on, data-driven, and creative role responsible for managing day-to-day campaign execution, testing strategy, and optimization across established and emerging platforms. You’ll manage existing channel performance (e.g., Google Ads, Meta, TikTok), identify new growth opportunities (e.g., Pinterest, Affiliate, Referral), and ensure we maximize efficiency and creative impact across all paid efforts.

Scope and Range:  High-impact individual contributor role with broad responsibility for planning, execution, and performance optimization across all paid media channels. You will manage $3-5M in annual ad spend (and growing), lead creative testing and iteration, collaborate cross-functionally, and manage specialist agencies as needed.

This role is central to scaling our paid growth engine and ensuring every marketing dollar drives measurable results.

Responsibilities: 

• Own the strategy, execution, and optimization of paid acquisition and direct response campaigns across current and emerging digital channels (e.g., Google Ads, Meta, TikTok, Pinterest, Criteo), with a focus on driving measurable performance and optimized ROAS.
• Manage budgets and pacing to maximize efficiency and ROAS, continuously refining targeting, bidding, and channel mix.
• Develop and execute testing frameworks for audiences, creative, and placements to drive performance improvements.
• Partner with internal and external creative resources to guide the paid creative process—from briefing and testing to regular refreshes and iteration based on performance data.
• Leverage analytics and marketing technology to improve attribution accuracy, reporting visibility, and forecasting.
• Explore and evaluate new growth opportunities and tools, including affiliate/referral programs and AI-driven creative or optimization technologies.
• Manage relationships with agencies, contractors, and channel partners, ensuring clear goals, accountability, and results.
• Collaborate cross-functionally to align acquisition strategy with company goals and the broader customer journey.
• Communicate performance insights, learnings, and recommendations to marketing and leadership stakeholders to inform ongoing strategy.

Experience & Skills we value:

• Deep understanding of paid media strategy and execution across performance and direct-response channels — including building, deploying, and analyzing acquisition campaigns across platforms such as Google Ads, Bing, Meta, TikTok, and other social or programmatic networks
• Proven ability to scale campaigns efficiently while balancing growth and profitability
• Strong analytical mindset — comfortable building or directing build of basic dashboards, interpreting data, and making informed optimizations
• Experience driving and interpreting creative testing at scale
• Hands-on keyboard experience managing campaigns and budgets directly
• Familiarity with retargeting and dynamic ad platforms (e.g., Criteo, DV360, Amazon Ads, or similar).
• Comfort leveraging AI and automation tools for creative testing, performance forecasting, and optimization (e.g., Midjourney, ChatGPT, OpusClip, Motion, or platform-native AI tools).
• Excellent collaboration and communication skills; able to partner across creative, finance, and leadership functions
• Highly organized, proactive, and capable of thriving in a fast-moving, test-and-learn environment
• Bachelor’s degree required

Work Experience:

• 5–7+ years in paid media and/or performance marketing roles
• Demonstrated success managing six-figure mo