Marketing Insights Director

About Airship

Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. 

Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.

About the Role

Data insights is a core to Airship unlocking revenue growth and accelerating performance of our ABX engine, pipeline, and marketing programs. As the Marketing Insights leader, you will report to the CMO, while partnering closely with the GTM and revenue teams across  Operations, Marketing, Finance, and go-to-market leaders to unlock growth opportunities and make data-driven decisions. You would bring forward funnel and ABX performance insights and  leverages data and insights to identify and unlock growth levers.

The right candidate will work effectively with cross functional teams related data to analyze, interpret, and provide valuable insights, and develop  a deep understanding of product usage, customer data, ABX and marketing performance to instrument our business. Scaling and automating reporting, creating automated mechanisms to report, and operational rigor that helps bring performance and predictive insights to the entire organization will be keys to success.

What You'll Do

• Conduct thorough and accurate analysis of complex data sets from various sources to identify trends and derive insights
• Conduct analysis to understand content performance on the web, digital, and campaigns, and enablement to assess impact on the customer/buyer journey
• Understand product feature usage to identify impactful growth strategies, both new customer and expansion, as well as inform future product roadmap strategies
• Leverage web traffic and product usage data to identify user journey pain points and propose data-driven optimizations to drive acquisition and customer expansion
• Analyze marketing and end-to-end funnel performance with an insight driven approach to uncover ways to improve funnel performance
• Instrument, measure, and set targets across GTM teams for ABX and pipeline to drive revenue growth
• Develop best-in-class, near real-time dashboards for company KPIs, combining data sources into a single relatable view
• Prepare and present insightful data at regular reviews, highlighting key performance indicators and growth opportunities
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing and recommend future marketing campaign performance aligned to external SaaS benchmarks
• Implement reliable reporting, tracking, and ROI/attribution across all global markets and measure campaign and digital performance
• Collaborate with product, solutions, marketing, revenue, and operations teams to ensure accurate product data tagging and tracking, and ensure data-driven decision making in everything we do
• Build strong relationships with stakeholders and peers to thoroughly understand their needs and business goals, provide proactive insights, and position analytics appropriately to support program execution
• Frequently interact with executives and senior management to define goals, strategic plans, and communicate data and analytic insights
• Effectively form and communicate recommendations based on insights from data analysis to a variety of stakeholders, including executive and go-to-market stakeholders

What We're Looking For

• 7-10 years of experience in B2B SaaS reporting and analysis for go-to-market teams or a similar background,  strong understanding of Marketing, Pipeline Performance metrics
• Proven ability to package findings into relevant insights, embracing a consultative approach to drive improvement up and down the organization
• Master of collaborating cross-functionally and excellent organizational skills