Sr. Copywriter, Presonus

Within Fender Musical Instrument Corporation's ("FMIC") global Marketing team, our mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. 

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates globally. At PreSonus, we believe in innovation that removes barriers and creates solutions that inspire everyone to reach their creative goals. Our passion for audio and music is celebrated through our commitment to our customers and employees. From home to studio to stage, PreSonus is there.

We are searching for a Senior Copywriter, Presonus (Sr. Copywriter) to play a critical role in driving brand voice and messaging for the FMIC ecosystem, with a focus on Presonus. Reporting to the Director of Brand Copy, the Senior Copywriter will work with our in-house Brand Creative, Marketing and Product teams on creative strategy, campaign concept development and brand messaging across all channels and experiences. The ideal candidate is an excellent writer, passionate storyteller and strong creative leader with experience crafting big, disruptive brand stories that break through the clutter – someone with a unique POV on music-making, home recording and pop culture who looks through both a creative and strategic lens.

What you'll do:

• Create engaging and strategic copy solutions for the FMIC family of physical products with a focus on the Presonus brand.
• Develop a clear brand voice that elevates storytelling around the Presonus brand of products and experiences. Optimize that voice to craft messaging for varied audiences on multiple platforms including Digital, CRM and Social.
• Collaborate with our internal Brand Creative team and/or outside agency partners to ideate and execute best-in-class creative that elevates the Presonus brand
• Translate transactional product copy (specs and benefits) into consumer-friendly language across all channels; Understand the products and work cross-functionally to deliver engaging creative that pushes the brand voice further.
• Provide copy support for other brands in the FMIC family as needed – including Fender, Jackson and Gretsch. 
• Ensure that creative and paid media work harmoniously (ie: creative is optimized for distribution/placement and vice versa)
• Build strong creative strategies based on data-driven insights 
• Additional duties as assigned

Who you are:

• Bachelor’s degree or equivalent required, with an emphasis in Marketing, Communications, Advertising or Journalism preferred
• Minimum 5 years’ in-house brand or agency experience in copywriting, brand storytelling, creative strategy and campaign concept development 
• Proven experience developing and implementing brand voice guidelines successfully, and writing multichannel marketing content for social, digital, CRMplatforms
• Genuine passion for brand storytelling, and the ability to channel your own unique voice and POV on music-making and culture to craft compelling brand level copy. 
• Experience developing brand stories and product campaigns that break through the clutter in a crowded MI marketplace. 
• Excellent communication and presentation skills, with the ability to interface with audiences of all levels throughout the company
• Familiarity with home recording, beat-making, DAWs, music production and audio engineering a HUGE plus
• Copyediting experience a plus

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, PreSonus®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position.  “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful ca