Associate Director, Programmatic (12711,NY)

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

 

Position Overview

The Addressable Activation department serve as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.

 

Responsibilities

· Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager

· Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection

· departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos

· Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting

· Develops long-term solutions for clients including custom data management solutions and data solutions

· Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team

· Adapts account plans and priorities to address resource and operational challenges

· Collaborates with partners/colleagues across functions and/or centers of excellence

 

Required Skills and Experience

· Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities)

· Knowledge of technology, measurement, ad tech, marchtech solutions, including platforms

o Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, CM360, GA4 etc.

· Intermediate to strong data analysis skills

· Ability to collaborate with partners/colleagues across functions and/or centers of excellence

· Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing

· Provides technical guidance to employees, colleagues and/or clients

· A history of team management/mentorship and a comfort with internal/external-facing communication

· KINESSO does not require candidates to have a college degree

 

Desired Skills and Experience

· Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions

· Managing existing business relationships, partnerships, and alliances internally and externally

· Assesses and ranks issues and tasks in order of importance for taking action

- RMN experience

 

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experience