VP, Growth Marketing

About Dashlane

Dashlane’s mission is to deliver credential security every business and employee needs to thrive. Dashlane provides complete credential security, protecting businesses and consumers against the threat of human risk. Our intelligent Omnix™ platform unifies credential protection and password management, equipping security teams with proactive intelligence, real-time response, and protected access to secure every employee. Millions of consumers and 25,000 brands worldwide, including leading enterprises such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

 

About the Role:

We're looking for a highly strategic and results-driven VP, Growth Marketing to lead our efforts in acquiring and retaining our multi-segment customer portfolio of enterprises, SMBs, and consumers. This individual will be a key leader in our marketing organization, reporting to the Chief Marketing Officer (CMO), who will partner with Sales, Product and Customer Success in developing and executing comprehensive demand generation strategies that drive pipeline growth & consumer subscribers, accelerate sales cycles, and ultimately, increase revenue for our B2B and B2C segments.

You'll build, lead, and mentor a high-performing team, leveraging a deep understanding of the B2B buyer journey in the security and SaaS space, using modern techniques, AI and data driven strategies to optimize performance across all channels. If you're passionate about driving measurable results, thrive in a fast-paced environment, and have a proven track record of scaling demand generation for B2B SaaS companies, particularly those serving diverse segments, we want to hear from you

  Location:

At Dashlane, we have a hybrid work policy with the expectation that you will be in the NYC office at a minimum of 3 days per week, unless otherwise traveling to client engagements or Dashlane sponsored events. Tuesday is the company day, where we all collaborate in the office and have a company-sponsored meal, a department day for team bonding (will be Thursday for your department), and a third day of your choice. 

  At Dashlane you will:

• Own and scale the overarching B2B demand generation and growth marketing strategy for enterprise, SMB and consumer segments, aligning closely with sales goals and overall company objectives.
• Design, implement, and optimize multi-channel demand generation programs  (e.g., paid media, SEO/SEM, affiliates, content marketing, email marketing, webinars, events, account-based marketing (ABM)) to generate high-quality MQLs and SALs across our B2B segments
• Lead, mentor, and grow a team of high-performing growth marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
• Implement and scale ABM strategies to target strategic enterprise accounts and accelerate deal cycles
• Design and execute a robust experimentation roadmap across landing pages, onboarding flows, pricing, and messaging to drive continuous improvement
• Partner closely with Sales, Product, Data, Engineering, and Brand to align initiatives, prioritize impact, and deliver seamless customer experiences
• Oversee the development of compelling persona based marketing content and assets that resonate with IT and security decision-makers at each stage of the buyer's journey, highlighting the value of Dashlane's Omnix™ platform and its unique security benefits
• Build a best-in-class growth technology stack, ensuring we have the right tools, automation, workflows and analytics infrastructure to scale effectively.
• Define and track core metrics, reporting performance and insights regularly to executive stakeholders and influencing strategic decisions
• Manage and optimize marketing budgets to ensure efficient allocation of resources and our ability to deliver on ROI and payback targets
• Hire, coach, and develop a high-performing team, creating a culture of ownership, curiosity, and results.
• Demonstrate a forward-thinking approach, proactively identifying emerg