Demand Generation Manager, Campaigns (RapidScale)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Events & Campaign Marketing Manager

Management Level

Manager - Non People Leader

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage.  As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.

About the role:

We’re looking for a highly motivated and data-driven Campaign Manager to join our demand generation team. This role is critical to driving pipeline and revenue by leading multi-channel marketing campaigns, optimizing the customer lifecycle, and fueling the top of the funnel through strategic and measurable programs.

This role will play a pivotal part in our go-to-market strategy, owning campaign planning, execution, and optimization across the entire buyer journey. The ideal candidate brings a strong background in B2B enterprise marketing, with expertise across digital channels, deep familiarity with the buyer lifecycle, and a collaborative mindset that thrives in cross-functional environments.

You’ll be responsible for owning customer lifecycle marketing, email and nurture programs, BDR campaign alignment, and the development and execution of scalable demand generation campaigns across digital channels. You’ll work cross-functionally to launch programs that generate high-quality leads and accelerate revenue.

Key Responsibilities:

Campaign Strategy & Execution

• Own the end-to-end planning and execution of multi-channel, persona-driven demand generation campaigns to support pipeline goals across key segments, industries, and solutions.

• Collaborate with product marketing, content, and sales teams to translate GTM strategies into executable campaigns that align with business objectives and buyer pain points.

• Drive campaign themes and messaging aligned to personas and stages of the buyer journey.

• Partner with digital and operations teams to activate campaigns across paid media, SEO, website, email, events, and ABM platforms.

• Manage campaign timelines, deliverables, and stakeholders to ensure successful launches.

• Continuously monitor campaign performance and optimize channels, messaging, and tactics to increase conversion rates and ROI.

• Implement A/B tests across channels and refine targeting, messaging, and creative based on performance data.

Customer Lifecycle & Email Marketing

• Develop and manage email marketing and nurture strategies and content to engage prospects and customers throughout the funnel.

• Design and implement email nurture tracks and lead lifecycle workflows that engage prospects and accelerate buying decisions.

• Leverage marketing automation platforms to scale engagement and personalize outreach based on behavior and intent.

• Build a customer advocacy program that increases customer loyalty and creates a positive feedback loop for the company.

• Optimize engagement rates through A/B testing, personalization, and behavior-based triggers.

• Continually measure and report on results, with a focus on improving the conversion rates of marketing qualified leads.

Sales Enablement & BDR Campaigns

• Equip sales with content, messaging, and outreach sequences aligned to active marketing campaigns.

• Partner with sales and business development teams to ensure alignment on campaign goals, lead follow-up strategies, and feedback loops.

• Develop campaign toolkits and content assets that support outbound efforts, including landing pages, emails, sequences, and scripts.

• Create campaign follow-up plans to convert MQLs into meetings and pipeline.

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