Senior Product Marketing Manager

Justrite Safety Group is a growing family of industrial safety companies. Together we protect workers, workplaces and the environment with a comprehensive range of industrial safety solutions. All Justrite Safety Group portfolio companies are united by deep safety knowledge, long experience, and a commitment to protecting people, property, and the planet.

Summary:  

Senior Product Marketing Manager to join our dynamic team in the industrial manufacturing sector. The ideal candidate will have a deep understanding of the industrial landscape, a proven track record in developing and executing successful product marketing strategies, and the ability to drive product growth in a competitive market.

Responsibilities:

• Develop and execute the overall product strategy and roadmap aligned with business goals.
• Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
• Analyze market data to identify opportunities for product differentiation and growth.
•  Develop and refine product positioning and messaging that resonates with target customers.
• Collaborate with cross-functional teams to ensure alignment between product features and customer needs.
• Lead the development and execution of comprehensive go-to-market strategies for new product launches and updates.
• Work closely with sales and marketing teams to ensure effective product positioning and sales enablement.
• Establish and maintain strong relationships with key customers to gather insights and feedback.
• Monitor and analyze product performance against financial targets.
• Develop and implement customer engagement programs to enhance customer loyalty and satisfaction.
• Identify growth opportunities and develop and execute the business plans necessary to prioritize and seize the opportunities
• Lead and execute a value based price strategy across distribution and ecommerce channels
• Effectively communicate product strategies, updates, and performance to internal and external stakeholders.
• Monitor and analyze competitor activities and market trends.
• Provide insights to inform product development and marketing strategies.
• Collaborate with sales, and other cross-functional teams to drive successful product launches and campaigns.
•  Regularly assess and report on the performance of marketing programs, making data-driven recommendations for optimization.

Basic Requirements:

• Bachelor's degree in Marketing, Business, Engineering or a related field OR 10+ Years in Marketing Manager or Product Manager role.
• 10+ years within the manufacturing industry, preferably within industrial manufacturing.
• Strong understanding of products, market dynamics and customer behavior.
• Excellent written and verbal communication skills.
• Excellent project management and leadership skills.
• Demonstrated ability to lead cross functional teams and collaborate effectively.
• Ability to make strategic decisions based on market data and customer insights.
• Analytical mindset with strong experience in using date to drive decision making.
• Experience with automation tools and CRM systems.

Desired Experience:

MBA is a plus.

Benefits:

We offer excellent comprehensive benefits that include:

• Medical, Dental & Vision benefits
• Health Care Savings Accounts and Flexible Spending Accounts
• Paid time off including vacation & personal time 
• 401K – with company match.  Both pretax and Roth options available
• Company paid Short Term Disability
• Company paid Long Term Disability
• Company paid Employee Assistance Program
• Employee Wellness Program
• Tuition Reimbursement Program