Manager, Global Strategic Marketing - Competitive Insights - (Irvine, CA) - Johnson and Johnson MedTech, Electrophysiology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Irvine, California, United States of America

Job Description:

JOB SUMMARY

Johnson & Johnson MedTech, Electrophysiology is recruiting for a Manager, GSM - Competitive Insights to join its Global Strategic Marketing (GSM) team in Irvine, California.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

The Manager, GSM - Competitive Insights leads Johnson & Johnson MedTech’s electrophysiology activities surrounding coverage of competitive activities as well as scientific insights from the podium at relevant conferences including collecting, synthesizing, and distribution of insights and recommended actions. Working closely with product managers, this marketing leader will also support the development and sharing of new product and portfolio competitive positioning. This role will source insights form industry conferences, competitor activities such as earnings calls and webinars, and from regional and field teams.  This role balances relationship-building, strategic, creative, and analytical thinking to develop insights that raises internal awareness of key competitor insights to position the business as a leader in the electrophysiology space today and into the future.

DUTIES & RESPONSIBILITIES

In this role, you will:

• At industry congresses in electrophysiology, attend scientific sessions on competitive technology and deliver key findings to senior leaders and the broader organization.  After each congress, own the creation and delivery of competitive intelligence updates.
• Lead, prioritize, and execute strategic and tactical marketplace and competitive insight projects and activities, including leading external people resources.
• Maintain a repository of anticipated new product launch timing and clinical trial status.
• Provide foundational understanding of competitive positioning to ensure that new products and programs are grounded in context of competitive marketplace dynamics
• Partner with GSM colleagues to develop response to competitor products.  Collaborate with regional commercial teams to tailor global rebuttal messaging to meet local needs, while ensuring key global messaging is consistent.
• Lead and actively support annual cadence of Strategic Planning events, in close collaboration with cross-functional partners.  Identify key strategic topics to investigate and partner to develop and present findings to the JJMT EP Leadership Team. 
• Deepen our organization's understanding of cardiac ablation market trends, uncover areas of opportunity and risk, and translate insights into actionable strategies and tactics.
• Build expertise in cardiac ablation procedures to frame competitors and new technologies in the context of clinical jobs and unmet needs.  
• Apply clinical knowledge of competitor products, data presentations to date, and industry trends to support and shape podium strategies for JJMT EP.
• Support GSM, Finance, and global commercial teams on all enterprise processes, including Business Planning, IRR/SQI reporting, and Portfolio Reviews.

Qualifications

Education:

• A minimum of a bachelor’s degree is required. MBA and/or advanced professional certifications are preferred.

Experience and Skills:

Required: