Senior Website Manager

About the Role:

We are seeking a Senior Website Manager to transform our website into a high-performance, revenue-generating engine built for modern B2B buying in the AdTech space. 

This is not a maintenance role. You will own the full website lifecycle across strategy, experimentation, personalization, and measurement, with direct accountability to pipeline outcomes. Success in this role requires a modern command of AI-era search optimization (AEO/GEO), intent-based personalization, and signal-driven conversion suited to the complexity of programmatic advertising buyers. 

What You'll Do:

Website Strategy & Revenue Accountability 

• Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence 

• Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition 

• Translate sales intelligence and buyer research into web experiences that accelerate sales cycles 

• Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion

Conversion Rate Optimization (CRO) & Experimentation

• Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey 

• Build and execute a structured A/B and multivariate testing roadmap as a systematic program 

• Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows 

• Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site 

• Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage 

AI-Era Search: AEO, GEO & Technical SEO

• Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers 

• Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results 

• Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ranking 

• Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization 

• Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics 

Analytics, Attribution & Revenue Measurement 

• Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution 

• Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume 

• Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights 

• Manage Google Tag Manager for consistent, accurate tracking across all site properties 

• Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps 

Personalization & ABM Web Experiences

• Develop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal 

• Build ABM web experiences that reflect account-specific messaging for key targets 

• Develop personalized nurture paths that bridge marketing automation and on-site behavior 

Martech Stack & Data Integration 

• Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations 

• Ensure clean, reliable data flow acro