Growth and Operations Lead

Hatch is looking for a Growth and Operations leader to build and scale our SaaS outbound engine. This is a critical role, ideal for someone who has successfully been a growth and operations leader at a fast growing B2B SaaS company at $xxm ARR. This role will report to the CRO and work closely with sales, marketing and post sales teams.

Hatch has over 1,600 customers across verticals like home services, home improvement, healthcare and financial services. We’re primarily outbound focused and looking for a Growth and Operations leader who is proficient in the latest technologies and tactics to drive growth using outbound tactics.

Essential Skills:

1. Sales Operations & Targeting Strategy

• HubSpot CRM Management: Expert-level knowledge of HubSpot for optimizing SDR workflows, lead routing, and pipeline management

• SalesLoft Expertise: Strong experience configuring and optimizing SalesLoft for SDR outreach sequences and activity tracking

• Sales Process Optimization: Ability to streamline SDR workflows, automate lead assignment, and optimize engagement sequences

• Home Services Industry Targeting: Experience identifying and prospecting home services businesses (HVAC, roofing, windows/doors, home improvement) by leveraging non-traditional data sources

• Lead Scoring & Prioritization: Implementing systems to prioritize leads based on intent signals and qualification criteria aligned with Hatch's ICP

2. AI-Powered List Building & Enrichment

• Clay Expertise: Proficiency using Clay to automate prospecting—pulling data from multiple sources like Google Maps, Yelp, Angi, and business directories

• List Enrichment: Experience with enrichment tools to validate contact information and enhance prospect data

• Google Maps & Local Business Discovery: Skills extracting business data for home services companies, analyzing reviews, and identifying high-potential prospects

• Automated List Building & Cleanup: Using Google Sheets automation or similar tools to clean and segment lists efficiently

• Data Hygiene Management: Ensuring clean data for accurate SDR outreach and territory management

3. SDR Enablement & Productivity

• Cold Email & Messaging Optimization: Creating effective outreach templates and cadences in SalesLoft and automated campaigns in Smartlead that drive high response rates

• Call Script Development: Designing and refining call scripts that effectively communicate Hatch's AI CSR value proposition

• Workflow Automation: Using HubSpot workflows and integrations to automate list updates and streamline SDR processes

• Performance Tracking: Building systems to monitor SDR activity metrics and outcomes to drive continuous improvement

4. Content & Growth Enablement

• Data-Driven Content Personalization: Helping SDRs personalize outreach using industry-specific insights

• Vertical-Specific Messaging: Creating targeted content and messaging for different verticals (e.g., HVAC, home improvement, windows & doors)

• Competitive Intelligence: Monitoring competitor tactics and providing insights to the SDR team to improve positioning

5. Analytical & Strategic Thinking

• Performance Dashboarding: Building real-time SDR dashboards in Metabase and/or Hubspot for performance tracking

• Conversion Rate Analysis: Analyzing where leads drop off in the SDR process and iterating on targeting strategies

• Forecasting & Planning: Working with finance and company leadership to project SDR output and pipeline contribution

6. Cross-Functional Execution & Training

• SDR Team Development: Creating onboarding materials and ongoing training programs for SDRs

• Territory Design Support: Working with sales leadership to implement and optimize territory-based selling approaches

• Marketing Alignment: Ensuring SDR efforts align with broader marketing initiatives and campaigns

Why This Role Matters for Hatch

In this role you will:

✓ Build scalable targeting systems to identify high-potential home services businesses

✓ Imple