Senior Marketing Operations Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you’ll own the systems, processes, and insights that power how Later’s marketing engine runs — from campaign execution to attribution modeling and revenue analysis.

This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You’ll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

What you'll be doing:

Strategy

• Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
• Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
• Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.

Technical/ Execution

• Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated.
• Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations).
• Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy.
• Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns.
• Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions.

Team / Collaboration

• Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately.
• Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks.
• Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption.
• Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months.

Research/Best Practices

• Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class.
• Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality.
• Document processes, create internal playbooks, and drive operational excellence across the marketing organization.

What success looks like:

Within the first 6–12 months, success will look like:

• A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are Well integrated and new use cases for Marketo are identified, fully integrated, and funct