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Director of Digital Marketing
Sierra ClubUKRemotefull_timeVerifiedPosted 12 Aug 2024
About the role
Job Title: Director of Digital Marketing, Digital StrategiesDepartment: Membership Growth - Digital StrategiesLocation: Oakland, CA, Washington, DC, or remote. This position requires an ability to travel. Reports To: Acting Deputy Chief, Digital StrategiesSupervises: Digital Fundraising and Marketing teams managing email and SMS within the broader Membership Growth Department
Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.
Scope:The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base. The Director will integrate digital fundraising into a cohesive member and supporter experience, aligning with organizational priorities, and consistently testing and evaluating digital engagement strategies to maximize impact.
This position requires senior-level experience in managing digital teams by a systems thinker who is attuned to both online and offline trends. The ideal candidate will be an impact-oriented leader capable of processing large amounts of information to build actionable plans and drive results. They must be highly organized, an excellent communicator, and able to motivate and inspire their team to achieve the organization’s goals.
This position directly relates to the 24 hour news cycle which will sometimes require weeknight and weekend hours.
Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.
Scope:The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base. The Director will integrate digital fundraising into a cohesive member and supporter experience, aligning with organizational priorities, and consistently testing and evaluating digital engagement strategies to maximize impact.
This position requires senior-level experience in managing digital teams by a systems thinker who is attuned to both online and offline trends. The ideal candidate will be an impact-oriented leader capable of processing large amounts of information to build actionable plans and drive results. They must be highly organized, an excellent communicator, and able to motivate and inspire their team to achieve the organization’s goals.
This position directly relates to the 24 hour news cycle which will sometimes require weeknight and weekend hours.
Job activities include but are not limited to:
- Oversee Sierra Club’s Digital Marketing Strategy: This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth. The role requires developing and executing an integrated digital marketing strategy that aligns with the broader constituent experience, ensuring cohesive and impactful communication across all digital channels.
- Direct Email and Mobile Strategy: Develop and implement strategies to engage and educate our audience through timely and coordinated updates that reflect Sierra Club’s mission and brand guidelines. This involves creating compelling content that tells a holistic story about Sierra Club’s work and ensuring all communications are consistent and engaging.
- Hire, Coordinate Staff, and Manage Budget: Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points. Provide ongoing support and resources to staff, serving as a senior writing coach and copy editor, and delivering actionable feedback to improve messaging and develop a unified voice across the organization.
- Enhance Digital Engagement and Performance: Monitor and improve the quality, activity, and value of Sierra Club’s digital file by tracking deliverability, engagement, and conversion rates. Implement solutions for improvement and collaborate with various teams to grow the digital file and enhance cross-channel engagement through both paid and non-paid acquisition tactics.
- Lead Cross-Platform and Rapid Response Strategies: Work with digital and communications teams to ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness. Act as the digital lead for rapid response mobilization during time-sensitive moments, manage email and mobile calendaring, audience segmentation, and a/b testi
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