Sr Coordinator - Paid Media Production

POSITION TITLE:   Senior Coordinator - Paid Media Production
REPORTS TO:   Sr. Manager - Brand & Performance Marketing
    
POSITION SUMMARY:
Key partner to Paid Media (internal + agency), Creative, and Video teams tasked with translating Brand and Performance Media plans into actionable shoot plans and detailed asset needs.

RESPONSIBILITIES:

• Manage Paid Media Creative and Custom Content timelines and deliverables with media partners and media agency
• Own static & video execution process with design and copy teams utilizing Monday.com to track project timelines and development of assets in order to meet deadlines for review, handoff, etc. 
• Develop creative briefs for static & video needs, inclusive of product story direction; and broken out by channel & detailed specs
• Work with Paid Media Team to develop A/B testing plan of creative media assets
• Identify outstanding needs that were not captured on shoot; partner with Creative & Social teams to identify alternative sources for content
• Manage post-production review process by compiling feedback and managing revisions
• Manage weekly hot lists for deliverables
• Manage creative asset hand-off and trafficking to Media Agency via Click Up
• Q/A final media placements in Click Up built by Media Agency
• Bridge the gap between overarching marketing priorities and Paid Media priorities
• Partner with Production, Business Strategies, and Creative teams to outline product / styling requests for Paid Media-specific shot list
• Subject matter expert of the seasonal products, priorities and concepts to identify how they fit into the media plan
• Own + lead video creative workflow meetings with cross-functional partners
• Work with Associate Manager - Brand & Performance Marketing to select and traffic AE organic, Influencer/Creator posts to boost with Paid Media funds
• Maintain a strong relationship with AE Organic Social and Influencer/Creator teams to stay up to date on posting calendars and strategy
• Develop and maintain close relationships with cross-functional teams:
  • Media Creative
  • Brand Management
  • Organic Social
  • Product Strategy
  • External Media Agency
  • Influencer/Creator

QUALIFICATIONS:

• Bachelor’s Degree with 2-3 years experience. Agency experience is preferred.
• Knowledge of Paid Media and Marketing best practices  
• Ability to simultaneously manage multiple projects of varying complexity 
• Ability to independently work with business partners to prioritize day to day tasks
• Ability to take ownership of a project’s outcome 
• Excellent communication and follow-up skills
• Ability to build relationships with cross functional teams 
• Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
• Self-motivated with critical attention to detail, deadlines and reporting
   

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products. AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries. AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against asso