Senior Director - Digital Marketing

Who We Are

Oncourse Home Solutions (OHS) is a people-centric, $500M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.8+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported. 

As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment. 

Position Summary

Oncourse Home Solutions is seeking a dynamic and strategic Senior Director of Marketing to lead digital acquisition and CRM initiatives that will accelerate new customer growth and elevate the company’s customer engagement efforts. The Senior Director will define and execute a comprehensive strategy to diversify Oncourse’s customer acquisition efforts beyond Direct Mail, currently the dominant channel. The goal is to identify and scale profitable digital acquisition channels across the company’s portfolio of products and markets. The role will also lead the development and implementation of a best-in-class CRM roadmap to deepen customer relationships, enhance engagement, and drive customer lifetime value. 

This position is a critical leadership role that supports both current and future lines of business, directly aligning with the company’s broader corporate strategy, including its brand position, mission, vision, and values. The Senior Director will manage a high-performing Digital Team and work cross-functionally with key stakeholders across Marketing, Product, Operations, Call Center, IT, Finance, Business Development, and external agency partners. 

The ideal candidate will play a key role in evolving Oncourse’s go-to-market approach—from an affinity-based, Direct Mail-led model to a modern, omnichannel strategy with a strong emphasis on digital-first growth. 

Located at our office in Naperville, our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (T-TH in office and M & F remote) is required. 

 

Responsibilities include but are not limited to: 

•  Define and lead Oncourse’s Digital Acquisition and CRM strategies, clearly communicating goals, progress, and outcomes to senior stakeholders across the organization. 

• Develop and implement annual marketing plans for all digital paid/performance media and CRM (email and SMS), including associated budgets and internal/external resource requirements. 

• Drive a focused learning agenda and testing roadmap, prioritizing experiments and optimizations with the highest potential to generate scalable, profitable growth. 

• Grow overall media investment and efficiency, while increasing contribution from earned and owned channels to meet Marketing’s custome