Senior Advertising Operations Specialist
Cox EnterprisesAbout the role
Company
Cox Automotive - USAJob Family Group
MarketingJob Profile
Sr Advertising Operations SpecialistManagement Level
Individual ContributorFlexible Work Option
Can work remotely anywhere in the specified countryTravel %
NoWork Shift
DayCompensation
Hourly base pay rate is $19.57 - $29.38/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.Job Description
The Sr. Advertising Operations Specialist is a key contributor to the continued success of the company and our clients. The Sr. Advertising Operations Specialist executes operational aspects of online display advertising for Cox Automotive Media related properties, including, but not limited to, creative retrieval, display ad trafficking in Google Ad Manager, mock creation, testing, troubleshooting, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery. This role will be a major contributor in strategic continuous improvement efforts for the Campaign Management team with the overall goal of driving increased revenue through operational efficiencies.
The ideal candidate will have a background in display advertising operations and a solid understanding of online display advertising, concepts, terms, and industry standards. In addition, the ideal candidate will possess outstanding time management skills, meticulous attention to detail, skilled troubleshooting experience, and the ability to work individually and collaboratively to drive business forward.
Primary Duties/Key Responsibilities:
Oversee the fulfillment of assigned advertising campaigns with a focus on on-time delivery and quality execution; tasks include receipt and processing of creative from clients, QA creatives against site and industry specs and standards, on-site QA, mock creation, creative testing, creative trafficking within our ad serving tools, learning and adopting new products and templates, troubleshooting campaign delivery issues, reviewing/implementing 3rd/4th party client tags, rich media code, etc.
- Responsible for ensuring error-free, high quality campaign execution, working within team SLAs.
- Build and maintain an advanced knowledge of and adherence to established Cox Automotive Campaign Management processes and procedures to ensure operational efficiencies.
- Engagement with external advertising partners via Portal UI for asset collection/storage, adherence to ad specs, mock approvals/revisions, and follow-up requests for outstanding deliverables.
- Oversee the delivery and fulfillment of display ad trafficking tasks managed by outsourced teams.
- Ensure assigned campaigns are properly implemented and delivering via QA tasks where applicable. QA tasks include reviewing creative against media deliverable specifications, auditing of targeting for both national and regional campaigns, review of ad server or other delivery reports, and on-site QA.
- Interact directly with Cox Automotive account management and sales teams, other internal teams, as well as external clients, keeping them apprised of any issues or anomalies that impact our business, and using judgment and discretion on how to best resolve creative, trafficking or delivery issues.
- Prioritize daily traffic tasks, responsibilities, and functions.
- Work closely with internal account management counterparts as well as external client contacts to ensure campaign status is regularly communicated.
- Build and maintain an advanced knowledge of the products and site taxonomies of consumer sites that are part of the Cox Automotive Media Group portfolio.
- Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change. Additional responsibilities/projects may be delegated in order to assist meeting our goals and mission.
- Consistently strive to meet client goals and revenue expectations.
- Major contributor in strategic continuous improvements efforts f
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