Marketing Manager - Account-Based and Customer Marketing Focused

Position Summary:

About the Role

We are seeking a strategic, data-driven B2B Marketing Manager with deep experience in account-based marketing (ABM) and lifecycle marketing to drive engagement, pipeline growth, and customer retention across Redaptive’s core verticals, including Industrial & Manufacturing, Healthcare, Real Estate Owners & REITs, and Developers.

This role is ideal for a marketer who understands how to translate complex solutions into compelling, personalized narratives that resonate with decision-makers. You will design and execute full-funnel, multi-channel campaigns that leverage AI-assisted tools to optimize segmentation, personalization, and performance.

You’ll partner closely with Sales, Product Marketing, Demand Generation, and Revenue Operations to align marketing strategies to revenue-driving priorities—especially expansion plays within existing Tier 1 accounts—and create highly personalized journeys that convert and retain enterprise customers.

Campaign Strategy & Lifecycle Execution 

• Develop and launch integrated, full-funnel marketing programs (email, digital, content, events, direct mail, etc.) tailored by vertical, buyer persona, and stage. 

• Design and manage automated nurture tracks to move prospects and customers through the buyer journey. 

• Leverage AI-driven tools for segmentation, personalization, timing, and performance optimization. 

• Optimize lead handoff and funnel velocity in partnership with Sales and Sales ops.  

Account-Based Marketing (ABM) 

• Collaborate with Sales to identify target accounts, especially within Tier 1 and expansion opportunities. 

• Execute 1:1, 1:few, and 1:many ABM programs across digital and offline channels with content tailored to buying committees. 

• Manage ABM platforms (e.g., 6sense, Demandbase, ZoomInfo) to track engagement, intent, and influence on the pipeline. 

• Deliver account-level insights and expansion opportunities to Sales with recommendations for next steps. 

• Ensure sales engagement and adoption of the tools and the overall program.  

Revenue-Focused Alignment & Sales Enablement 

• Drive pipeline and revenue growth, with a focus on metrics like MQA conversion, influenced pipeline, closed-won deals, and expansion revenue. 

• Partner with Sales to support cross-sell and upsell efforts, particularly in high-value existing accounts. 

• Develop and distribute enablement assets such as messaging frameworks, call scripts, and personalized outreach materials. 

Performance Analytics & Optimization 

• Define, measure, and report on KPIs such as campaign ROI, account engagement, funnel velocity, and expansion success. 

• A/B test and iterate on campaigns to improve results across buyer stages and segments. 

• Monitor and enhance automation workflows to ensure smooth transitions from marketing to sales engagement. 

Cross-Functional Collaboration 

• Align closely with Sales, Product Marketing, Growth, Events, and Digital teams to maximize impact and message consistency. 

• Manage external vendors and platforms to scale campaigns and maintain performance standards. 

 

Required Qualifications 

• 5–7+ years in B2B marketing, with substantial experience in ABM and customer marketing.  

• Ha