Senior Manager, Marketing Strategy

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

We are currently looking for a Senior Manager, Marketing Strategy to lead our Marketing Strategy team. In this role, you will lead a team responsible for synthesizing complex marketplace, operational, organizational, technical and customer inputs into effective competitive strategies for driving customer growth, revenue and containing costs. You will need to be customer focused, analytical, creative and strong communicators that can bring definition to, and complete, ambiguous projects. The key to the role is refining the complex down to the critical elements and making a logical case for change to the business.

Come help us build the best and fastest fiberoptic network in America!

As Senior Manager, Marketing Strategy, your responsibilities will include:

• Responsible for Go-to-Market Strategy for Brightspeed consumer and small business segments
• Establish frameworks for efficiently growing subscribers against hundreds of competitors
• Develop and use deep customer understanding to tailor our product experience, pricing and messaging to drive subscriber and financial goals
• Work cross functionally with operations, sales, digital marketing, CRM, product, pricing, etc. to effectively bring strategies to life
• Lead marketing’s test and learn approach to drive ever improving performance
• Evaluate business metrics and recommend multifaceted paths to improve performance
• Forecast, Track and measure marketing outcomes including marketing tactics, new leads, sales activities, and ROI
• Identify market trends with customers and competitors
• Arrange and monitor full range of marketing activities and sales campaigns
• Design and implement marketing strategies aligned with business targets
• Develop, guide and lead a team of marketing strategists
• Develop and maintain a roadmap for the marketing strategy team

Qualifications

SKILLS:

• Self-motivation and self-discipline: complete work in a timely manner with minimal oversight.
• Analytical, problem solving, and critical thinking skills: need to be able to absorb a great deal of information about the business, analyze the data and make clear and useful recommendations.
• Forecasting:  Ability to put together a forecast with the key drivers and the resulting business outcomes (financial and driver)
• Firm understanding of business financials and industry economics.  Always approach business problems by thinking holistically and what will be best for the business.
• Listening, verbal communication, and interpersonal skills: need to interact with Brightspeed employees at various levels of the organization and must be able to do so with diplomacy and effective communication skills.
• Communication skills: Need to be able to communicate concisely and persuasively across PowerPoint, email and Teams calls, with executives, peers and frontline staff.

WHAT IT TAKES TO CATCH OUR EYE:

• Masters Degree in Business, Marketing, Finance, Economics or related field
• 7+ years of business and/or marketing strategy work.  Demonstrated ability to formulate and execute business strategies.
• 3+ years of experience in telecommunications
• Experience in problem solving, research and quantitative analysis
• A deep need to understand why, a willingness to update beliefs when presented with new data and a willingness to embrace what we don’t know

#LI-SS1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

We are committed to being a leader in defining a new way to work because we recognize the changing mindset of today's workforce. We are opening a new, state-of-the-art corporate HQ in Charlotte, NC and our current priority is to make it a truly vibrant destination by hiring talent in the greater Charlotte area who are interested in a hybrid remote/office work arrangement. As always, however, we are also o