Manager, Influencer Marketing Center of Excellence

ROLE SUMMARY

The Manager, Influencer Marketing Center of Excellence plays a critical role in Pfizer's Media, Growth and Performance Media group's Audience Engagement Team within the Chief Marketing Office organization. This role will be focused on activating a data-driven approach to taking influencer programs to the next level, with a specific emphasis on adding rigor to influencer identification and measurement. This position will help build and operationalize a best-in-class center of excellence focused on influencer marketing across Pfizer.

The Manager supports the Director of Influencer Marketing to stand up this new capability to deliver impactful influencer marketing campaigns and recommendations to brands across Pfizer's portfolio. To drive business impact, the Manager partners extensively with cross-functional leaders in marketing, communications and brand teams.

Success requires a social first approach, strong communications skills, and collaborative leadership to forecast influencer trends and steer stakeholders toward data-backed decisions. An innovative mindset to evolve Pfizer's newly formed influencer marketing center of excellence combined with the ability to balance strategy and hands-on execution is essential.

ROLE RESPONSIBILITIES

• Partner with the Director of Influencer Marketing to build out new capabilities and tools to enable Pfizer brands to maximize the impact of their influencer marketing campaigns  

• Activating a data-driven approach to taking influencer programs to the next level, with a specific emphasis on adding rigor to influencer identification and measurement

• Perform in-depth analyses and easily synthesize large volumes of influencer data into clear, actionable reports and recommendations.

• Inform strategic direction of integrated media campaigns by translating influencer trend forecasting insights into bold, innovative influencer campaigns

• Work comfortably with ambiguity to tackle unique and complex influencer projects

• Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.

• Develop and maintain influencer marketing dashboards, leveraging capabilities to visualize data and trends for stakeholders.

• Make recommendations for real-time response as well as long-term optimization of influencer marketing campaigns

• Promote adoption of influencer marketing best practices for data-informed decision making across Pfizer’s commercial business.

• Contribute thought leadership perspective on connecting ever-evolving influencer marketing trends with business impact

BASIC QUALIFICATIONS

•  Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.

• 4+ years of hands-on professional experience in a media or influencer marketing role within a large, complex matrix organization.

• Previous firsthand influencer marketing experience gained from the brand, agency, or media perspective

• Strong project leadership and administrative skills.

• Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.

• Expertise in using influencer marketing analytics platforms and tools such as Creator IQ.

• Exceptional interpersonal skills and ability to operate in a matrix environment​.

• Ability to operate with both urgency and precision in execution.

• Strategic and creative thinker with superior problem-solving skills.

• Self-motivated self-starter with proven capacity to take ownership and work independently.

• Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.

• Values-based leadership presence that authentically models’ courage, excellence, equity and joy.

• Maturity and professional discretion required to handle confidential information.

PREFERRED QUALIFICATIONS

• Pharmaceutical influencer marketing experience

Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business

This role is NOT remote

Last day apply: March 11th 2025

The annual base salary for this position ranges from $96,300.00 to $160,500.00. In addition, t