Commercial & Customer Analytics

Commercial & Customer Analytics

Job Title: Commercial & Customer Analytics, Spain 

Location: Ceuta  

Reports to: General Manager, Spain 

Grade: I4.2 / I5 

PokerStars SEU: A growth story you can be part of  

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.  
  
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.  

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.  

Build the life you want, while making your mark on the future of PokerStars SEU.  

Role Overview  

This isn't just another analytics role. You'll be a key player in the exciting evolution of Flutter SEU, directly impacting the growth and strategy of our gaming products played by millions worldwide. As our Commercial & Customer Analytics, you’ll transform raw data into powerful insights that fuel game innovation and commercial triumphs.  

Imagine this: You're not just reporting on numbers; you're shaping the player experience, influencing product design, and driving strategic decisions that define the future of gaming entertainment.  

What you’ll do:  

• Build Real-Time Power Dashboards: Build dynamic dashboards displaying crucial data, offering collaborators instant access to valuable information.  

• Develop Our Data Strategy: Collaborate on a brand-new analytics strategy to weave data into casino, poker and betting performance analysis.  

• Own Customer KPIs & Insights: Define, track, and continuously optimize core customer KPIs (LTV, churn, retention, ARPU, conversion), transforming insights into clear, measurable actions that drive commercial performance and product decisions.  

• Unlock Performance Secrets: Analyse metrics across our products to identify optimization opportunities and drive player engagement.  

• Collaborate for Innovation: Partner with game designers, product managers, and developers to convert data into groundbreaking decisions.  

• Understand Our Players’ Lifecycle: Dive deep into player behaviour and segmentation, personalizing experiences and optimizing customer value.  

• Predict the Future: Leverage advanced analytics and machine learning to forecast trends and shape new feature development.  

What you’ll