Senior Go to Market Ops Leader

The position purpose 

As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable insights, and disciplined performance governance. 

You are a hands-on operational leader who translates Spire’s Go-To-Market strategy into reliable execution. You ensure that Sales and Marketing teams operate on accurate data, efficient workflows, and a fully integrated revenue technology stack that supports predictable growth across Commercial and Government segments. 

As part of Spire’s Growth Marketing and GTM leadership team, you act as the central operational partner to Sales leadership, Marketing, Finance, and Product teams. Your mission is to ensure that the organization can plan, execute, measure, and improve revenue performance with confidence and transparency. 

Success in this role is measured by sales efficiency, pipeline transparency, forecast accuracy, and operational scalability. 

Role focus 

• Provide leadership with reliable pipeline visibility and forecasting accuracy 

• Ensure operational excellence across Sales and Marketing 

• Build and maintain an integrated SalesTech and MarTech ecosystem 

• Enable data-driven decision making across GTM teams 

• Establish governance across CRM, reporting, processes, and revenue operations 

• Act as the operational partner to Sales, Marketing and Finance leadership 

 

Core responsibilities 

Sales Operations Governance & Process Excellence 

You define and enforce the operational standards that enable scalable booking and revenue execution. Responsibilities include: 

• Designing and maintaining standardized Sales Operations processes across regions and segments 

• Defining pipeline stages, qualification standards, and performance metrics 

• Establishing governance across CRM usage, reporting standards, and operational workflows 

• Driving alignment between Sales, Marketing, Customer Success, and Product teams 

• Ensuring consistent operating models across Commercial and Government sales motions 
  
  
  

Revenue Technology Stack Ownership (SalesTech & MarTech) 

You own the evolution and operational integrity of the GTM technology ecosystem. Responsibilities include: 

• Defining and executing the SalesTech and MarTech roadmap 

• Ensuring integration across core platforms such as CRM (e.g., Salesforce), marketing automation (Hubspot), analytics, and enablement tools 

• Automating business processes wherever possible to reduce manual work and improve data reliability 

• Working closely with IT and engineering teams on system integrations and architecture 

• Continuously evaluating and improving the GTM tech stack to support growth and efficiency 

This role requires a hands-on operator who understands both the technical and business implications of GTM systems. 

 

Pipeline Analytics, Forecasting & Revenue Insights 

You ensure leadership has full transparency into revenue performance. Responsibilities include: 

• Owning pipeline analytics, conversion metrics, and coverage analysis 

• Managing forecasting processes and improving forecast accuracy 

• Delivering performance dashboards for Sales leadership and executive teams 

• Providing insights into pipeline health, sales efficiency, and revenue risks 

• Supporting Finance with bookings tracking, forecasting alignment, and revenue planning