CRM Assistant, F&B

CRM Assistant, F&B

Location: CHANEL, 5 Barlow Place, London UK

Reports to: CRM Communication Jr Manager

Contract: Fixed term contract until December 2024

CHANEL is an independent company that believes in the freedom of creation, cultivates human potential, and acts to have a positive impact in the world.

“In order to be irreplaceable, one must always be different” stated company founder, Gabrielle Chanel. At CHANEL, we strive to identify what is unique in each person and support them through their journey with the brand.

Our mission at CHANEL Beauty is to underline what is most unique in every person and give our clients the confidence to become the true expression of themselves through exceptional fragrance, make up and skincare creations.

Your role @CHANEL: CRM Campaign Support | Email Marketing | Driving client loyalty

As a CRM Assistant, you will play a fundamental role in implementing the CRM communication strategy in the UK Region. You will support the CRM Communication Jr Manager through the stages of planning, delivery and testing of all CRM communications. You will also build strong relationships with the UK Region markets and act as the main point of contact with both the email agency and the Global CRM team.

We are looking for a talented and ambitious recent graduate who wants to develop their career in the exciting world of CRM and who is keen to join CHANEL.

What impact you can create at CHANEL:

Email communications – planning and execution:

• Work closely with the CRM Communication Jr Manager on the implementation of the UK communications strategy and ensure campaigns are optimised for performance.
• Consolidate the UK region email planning and ensure CRM master calendar is up to date for all markets.
• Own the email creation process for the UK Region - including briefing, testing and scheduling of all campaigns in a timely fashion.
• Work closely with the E-Business team and monitor stock levels to ensure campaigns are best optimised for a seamless client experience.
• Support CRM Communication Jr Manager on the implementation of trigger campaigns.
• Develop brief request documents to support on local email initiatives.
• Be one of the key contacts with the CRM Agency – build a strong relationship to enable seamless email campaign execution.
• Build excellent relationships with the wider business to enable a better understanding of Marketing priorities, Media focuses and Retail initiatives, in order to drive email campaigns further.

Support UK Region:

• Manage markets email plan, request monthly planners and schedule in master calendar.
• Maintain strong relationships with UK region counterparts and assist on regular meetings.
• Share Global CRM assets with the markets and ensure guidelines are respected across markets.
• Act as an intermediary between CRM agency and markets and keep markets up to date regularly with business priorities and updates.

General CRM Support:

• Deliver weekly and monthly reports on CRM email performance, presenting analysis to the wider team and making recommendations for email optimisation.
• Lead regular competitor reviews on CRM trends and share best practices with the wider team and the UK Region markets.
• Assist CRM team with new projects, including testing and administrative support to enable maintenance of projects as well as new launches.

You are energised by:

• Working in a highly collaborative environment
• Fostering meaningful relationships with the wider business and agency partners
• New ideas and learning about the CRM and digital world

What you can bring to the team:

• Excellent communication and interpersonal skills
• Positive and a proactive can-do attitude
• Highly adaptable and a fast learner
• Strong relationship building skills
• Excellent attention to detail

What you will gain from this experience:

• The UK Region plays a pivotal role in delivering on CHANEL’s House Sustainability Ambitions. Transforming our business and leaving a lasting positive impact on people and planet will require the collaborative efforts of everyone across our House. As an employee of CHANEL, you will be an important part of this journey.
• This experience will provide you with a great understanding of CRM Email campaigns and performance reporting, as well as enhanced time management and organisational capabilities, essential for thriving in a dynamic environment.
• You will also have the opportunity to work with multiple teams, which will sharpen your communication and collaborative skills.