Production Manager, Asset Trafficking

Production Manager, Asset Trafficking

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Production Manager, Asset Trafficking will oversee the strategic execution of asset trafficking, ensuring alignment with overall operational strategies and compliance standards. This role will focus on optimizing the delivery and management of assets across various channels to enhance audience engagement and operational efficiency.

Key Responsibilities

• Manage all paid, earned, and owned media data tagging and tracking implementation – including marketing campaign IDs, channel-specific tags, floodlights and click trackers.

• Accountable for timely, high-quality, and high-satisfaction patient and customer experiences.

• Operationalize, produce, and optimize products/channels in alignment with campaign and above-champaign / campaign execution plans (CEP) initiations and optimizations from stakeholders to create impactful patient, customer, and payer experiences. 

• Utilize industry standard tools for creative ad management and tagging implementation, including Google DV360, Campaign Manager, Tag Manager, Innovid, and LiveRamp. 

• Develop and execute procedures, in partnership with creative and media agency partners, for seamless transition of in-progress and approved creative files across Digital Asset Management tools, creative review platforms (e.g. Frame.io), Veeva, and media platforms. 

• Compose and implement best practice guidance to manage third-party creative asset quality assurance; spot check quality assurance processes in media platforms.

• Track and reduce time to market for creative assets from completion of post-production through to campaign launch dates; work in partnership with key internal stakeholders and creative and media agency partners to manage the asset trafficking process.

• Partner with product operations to consistently provide input into efficiency opportunities to elevate media processes and performance. 

• Ensure all media processes adhere to regulatory compliance and privacy standards, safeguarding the company's interests and customer data.

• Work with cross-functional partners in Digital Experience, analytics, marketing, corporate communications, promotional review committees, medical and governance teams, and with agency partners, to compose, implement, and maintain effective, enterprise-wide media operations processes.

• Help pull through pilots to test and refine new initiatives as needed in support of product/channel stewardship and depl