Demand Generation Manager, Webinars

Who We Are 

Moveworks is the universal AI copilot for search and automation across all your business applications. We give employees one place to go to find information and get support while reducing costs for your business. The Moveworks Copilot is powered by an industry-leading Reasoning Engine that uses a combination of public and proprietary language models to understand employee queries, then build and execute multi-step plans that achieve them. It does this by linking into systems (like ITSM, HRIS, ERP, identity management, and more) with native and custom-built integrations that turn natural language into powerful automations for employees.  

The world’s most innovative brands like Databricks, Broadcom, Hearst, and Palo Alto Networks trust Moveworks to eliminate repetitive support issues, deliver instant knowledge, and empower employees to work faster across applications.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion, thanks to our award-winning product and team. In 2023, we were included in the Forbes Cloud 100 list as well as the Forbes AI 50 for the fifth consecutive year. We were also recognized by the 2023 Edison Awards for AI Optimized Productivity, and were included on Fast Company's Most Innovative Companies list for 2024! 

Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.

Come join one of the most innovative teams on the planet!

Location: Mountain View, CA (In Office ~3 days a week)

What You Will Do

We are seeking a highly motivated and results-oriented Demand Generation Manager to lead the development and execution of our webinar strategy. This is a critical role that will play a pivotal part in driving pipeline growth and accelerating revenue. The ideal candidate will be a strategic thinker with a passion for webinars and story-telling, and a proven track record of success in driving impactful demand generation campaigns.

Develop and execute a comprehensive webinar strategy:

• Define webinar goals and objectives aligned with overall revenue and pipeline targets.
• Identify target audiences and develop compelling webinar topics that resonate with their needs and pain points.
• Conduct thorough market research to identify industry trends and competitive landscapes.
• Collaborate with product marketing, sales, and other cross-functional teams to ensure alignment and maximize webinar impact.

Plan and produce high-quality webinars:

• Develop engaging webinar content, including presentations, scripts, and supporting materials.
• Manage the logistics of webinars, including platform selection, scheduling, and registration.
• Identify and secure high-profile speakers and industry experts.
• Coordinate with internal teams (e.g., marketing, sales, product) to ensure smooth execution.

Drive webinar promotion and attendance:

• Develop and execute multi-channel marketing campaigns to promote webinars across various channels (e.g., email, social media, paid advertising).
• Track and analyze key metrics (e.g., registrations, attendance, lead quality, ROI) to measure webinar performance.
• Continuously optimize webinar campaigns based on data and insights.

Build and nurture webinar communities:

• Leverage webinars to build and nurture relationships with prospects and customers.
• Capture and distribute valuable content from webinars (e.g., recordings, presentations, white papers).
• Foster engagement with attendees through follow-up communications and personalized outreach.

Innovate and iterate:

• Stay abreast of industry best practices and constantly innovate and test  
• Continuously analyze and report on webinar performance and identify areas for improvement.

What You Bring To The Table

• 5 years of experience in demand generation, with a strong focus on webinar marketing.
• Proven track record of success in developing and executing high-performing webinar programs.
• Strong understanding of the webinar lifecycle, from planning and production to promotion and analysis.
• Deep knowledge of the B2B buyer journey.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills wi