Scheduled Hours

40

Position Summary

The Executive Director for Marketing Strategy and Account Services plays a lead role in developing and implementing effective marketing strategies to drive business growth and achieve organizational goals for WashU Medicine, one of America’s most prestigious academic medical institutions and biomedical research enterprises.

In partnership with the Assistant Vice Chancellor of Marketing Strategy, brand, creative, and business leadership, the role helps create the future of the WashU Medicine brand. Key stakeholders include Department Chairs, Division Chiefs and Faculty Practice Plan leadership to grow the existing business, identify new and organic growth opportunities, and solve complex problems.

The work promotes clinical, research and education services as well as overall reputation building at the local, regional and national levels. The position involves use of market research, industry trends and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs. The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital and analytics) as well as with key stakeholders throughout the organization. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.

Job Description

Primary Duties & Responsibilities:

PRIMARY DUTIES AND RESPONSIBILITIES (Essential Functions):

• Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.

• Provides leadership-level counsel and collaboration as a marketing thought leader while also establishing and maintaining relationships with stakeholders (department chairs, faculty/researchers, etc.) to support business needs.

• Recruits, mentors, and motivates a high-performing team, functioning as an accessible, inclusive and relatable creative leader.

• Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.

• Establishes and implements marketing campaign budgets to support clinical department needs.

• Supports ongoing growth of WashU Medicine’s reputation locally, regionally and nationally.

• Performs other duties as assigned.

MINIMUM EDUCATION/EXPERIENCE:

• Bachelor’s degree in a marketing discipline.
• Experience in the healthcare sector, including clinical marketing experience.
• Industry-respected marketing leader with 8+ years of experience crafting marketing and communications programs and campaigns that deliver meaningful business impact.
• Breadth of experience across B2B and B2C marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing, integrated campaign management, and CRM.
• Ability to drive measurable customer and stakeholder engagement and growth in support of the organization’s business strategy.
• Demonstrated experience in conceiving, implementing, and evaluating strategic programs to achieve established goals.

PREFERRED EDUCATION/EXPERIENCE:

• MBA or graduate degree.
• Advanced market research and analytical skills.
• Demonstrated experience building multi-disciplined marketing teams.
• Experience with academic medical center marketing.

CRITICAL SKILLS & EXPERTISE:

• Executive presence – sound judgment, aptitude for earning trust and developing meaningful relationships, and ability to influence decisions.
• Excellent communicator and skilled presenter with a positive attitude and stellar listening, analytical, and problem-solving skills.
• Ability to lead, grow, mentor, and motivate a team, including ability to instill commitment to organizational goals as well as collaborate effectively.
• Strong time management skills and an ability to manage multiple projects simultaneously.
• Ability to compile and analyze data and metrics to inform recommendations and drive results.
• Positive thinker with the ability to see ambiguity as an opportunity and obstacles as a chance to build.
• Excellent written and oral communication skills.
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