Director of Marketing Automation and Strategy

About The Org

Move for Hunger is a national non-profit organization that mobilizes transportation networks to deliver surplus food to communities in need. Operating in a remote work environment, Move For Hunger strives to create a culture of diverse, passionate, growth-minded professionals who work collaboratively and creatively to tackle the issues of hunger and food waste in the US. Our team is fun, innovative, goal-oriented, and driven to put more meals on the table for those in need.

Founded in 2009, Move For Hunger has partnered with 1,200+ moving companies across the nation to encourage their customers to donate their food when they move. We have seen rapid expansion over the past few years within the relocation and multifamily apartment industries - with over 600,000 apartment units working with us. In addition to rescuing food during move out, Move for Hunger also organizes hundreds of food drives, fundraisers, and corporate employee engagement events. In addition, we've expanded our reach to farmers, distributors, CPG and logistics companies in an effort to recover even more fresh food. Since its founding, Our team of 20+ has delivered more than 40 million pounds of food to those in need - enough to provide more than 33 million meals.

About The Role

We're looking for a director who can lead and inspire a team but also has the technical chops and expertise in Pardot (or a comparable email automation platforms). This role requires a deep understanding of email automation platforms and marketing strategies to leverage demand generation, lead nurturing, Pardot's capabilities, and analytics for the organization. As the Director in Marketing Automation & Strategy, you will play an instrumental role in crafting and implementing comprehensive marketing strategies the support the organization's goals.

Our ideal candidate is someone who has a proven track record in a marketing leadership role, likes to stay knowledgeable about trends & strategies, has an ambitious attitude, and is excited to get creative and share new ideas. We are looking for someone to grow with our organization and help us continue to build an innovative, sustainable solution to food waste and hunger.

Key Responsibilities:

Marketing:

Leadership and Collaboration:

• Develop and execute a holistic marketing strategy that integrates web, social, PR, events, and email channels.
• Align marketing plans with the organization's overall business goals and objectives.
• Lead and mentor the marketing team, providing guidance on marketing best practices and ensuring the successful execution of campaigns.
• Keep team on track with tools such as Asana & Canva.
• Collaborate with cross-functional teams, including development and programs to align marketing strategies with overall business objectives.
• Utilize analytics tools to measure the performance of marketing efforts, including GA4.
• Provide regular reports and insights to the leadership team, highlighting key performance indicators and areas for improvement.

Email Automation [Pardot]:

Strategy and Implementation:

• Develop and execute marketing strategies using Pardot to drive lead generation, nurture campaigns, and customer engagement.
• Define and refine customer segments based on organizational strategy.
• Monitor and optimize segmentation performance.
• Stay current with Pardot updates and industry best practices to maximize the platform's capabilities.

Lead Generation and Nurturing:

• Oversee the creation and optimization of lead generation campaigns through Pardot, ensuring alignment with overall marketing and business goals.
• Implement lead nurturing programs to guide prospects through the sales funnel.

• Collaborate with the appropriate team members to ensure seamless integration between Pardot and Salesforce, optimizing lead and data flow.
  

Campaign Management:

• Plan, execute, and manage end-to-end marketing campaigns, utilizing Pardot's automation features.
• Implement A/B testing and other optimization strategies to enhance campaign performance.
• Utilize Pardot analytics and reporting tools to measure the performance of marketing campaigns and adjust to increase effectiveness.

We'd love to hear from you if:

• You can simplify the complex: You can take a complex problem, project, or task and quickly break it down into tangible and easy-to-understand elements;
• You are a hustler. You’re motivated not only to meet but exceed your goals and to grow Move For Hunger’s impact;
• You are creative: Crazy ideas are part of t