Senior Manager Global Membership Strategy (m/f/d) | Temp 11 months

 

Area:                                                                                                   Global Sales

GSMS Grade:                                                                                      M3

Number of Personnel Managed:                                                    /

Cost Center/Budget and/or Revenue Responsibility:                /

Department:                                                                                      Global Membership

Direct Reporting Line:                                                                      Sr. Director Membership

Indirect/secondary reporting line:                                                 /

Subsidiary/country:                                                                           HZO

Location:                                                                                              Germany

 

 

General Purpose

Membership is a transformational business lever to unlock our consumer-obsession and translate it into sales growth. The Global Membership Team is central to embedding and executing membership with the objective to transform a successful initiative into a company-wide global program at scale, fueling the growth ambitions of the company. The overarching goal is to drive consumer engagement, conversion and loyalty through constant innovation, carefully curated value proposition, and utilization of adidas’ unique ecosystem. 

In this role you will lead key initiatives to drive the global strategy of Membership across channels in close collaboration with peers from Digital, Retail, Brand and the markets, among others. You will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Senior Leadership levels. Success will rely on your ability to bring in new ideas to continuously evolve and adapt, strengthening the membership proposition.

 

Key Responsibilities 

Scope:  Accountable for initiatives/projects connected to the overall strategy of Membership across channels, teams and regions

Membership Program Strategy

• Lead projects/initiatives to evolve our program to industry-leading standards translating business priorities and consumer insights into actionable plans across channels in close collaboration with Membership Planning team.

• Support the evolution of Membership Frameworks and Mechanics to increase member engagement and sales across touchpoints.

• Collaborate with other strategic functions across Digital, Retail and Brand – ensuring membership is integrated within wider business processes and is always evolving with latest technologies and trends.

• Drive the evolution of assigned always-on rewards, experiences and services (Value Proposition) based on different persona types in close collaboration with Membership Brand, Membership Retail and Membership Digital.

• In collaboration with Marketing Strategy & Markets, ensure that membership branding and communication across channels is in line with program strategy.

• Collaborate closely with Membership Digital Team to ensure that business requirements are translated to a prioritized product Roadmap.

 

Strategy Translation

• Lead in translating and embedded globally defined strategies into specific market-led initiatives, bringing direction through to execution.

• Serve as a key Global Membership lead in driving collaboration across all market teams.

• Infuse market feedback, insights, and performance to inform wider global strategic direction.

• Support program planning for cross-functional initiatives incl. deliverables, milestones, progress monitoring – defining tangible priorities for membership that drives results. 

 

Key Relationships:  

• Global Sales: Board Member GS, SVP Global Sales, VP Global Sales BD & HO, Channel leads, Digital Leadership Team, Digital Product, Business Development Team.