Content Lead, Courses & Events

Hi, I’m Anum, Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Talent Trends Report, Offer Accepted Podcast, and the very exciting premium Courses & Events content that this hire will take over and drive. 

For this role, we’re looking for an ambitious content lead who enjoys owning presentation-style formats and is open to the challenge of a unique role at the intersection of brand, community, and content. You will immediately own our monthly community webinars, take over and scale two courses, and own the development of our events content strategy. 

In true startup fashion, my 1.5 years at Ashby has seen a range of projects outside the traditional content role, from developing our annual company Keynote to leading PR for our Series C raise. I’ve also made the active choice to continue owning our social media calendar (including daily monitoring), which may surprise some. I share this all to reflect the special team we’re building at Ashby: one filled with people who are just as passionate about untangling big, complex challenges as they are about rolling up their sleeves to do the critical foundational work that enables us to stand out in our space. I promise to be right in the weeds with you to solve projects big and small together. 

What you’ll be responsible for in this role

1. You’ll start by owning our monthly community webinars. These events are well-attended with a strong event duration rate. This includes working across the editorial calendar to find the best topics for the best time to align with marketing initiatives as a whole, developing all the required assets from landing pages to email and social promotions, prepping speakers/running dry runs, and successfully hosting the event. There’s untapped opportunities to work with our partnerships teams to draw new audiences to these events as well.

2. You’ll quickly jump into the full content roadmap and development of assets for our upcoming conferences and events. This includes deeply understanding our target audience, pulling from our growing roster of internal and external experts for speakers, and ultimately building the end content that will be presented with brand design support from our in-house designer. This responsibility isn’t simply executing on the creation of decks, but being the strategic owner of how Ashby’s library of content stays extremely relevant for the fast-moving industry and comes to life in a way that captives our community — a bar we have set and maintained across all content initiatives so far. 

3. You’ll scale our existing program experiments for courses and certifications. We often operate in sprints on our team to provide the headspace to tackle something big and new. Recent sprints included the researching and running of our inaugural courses for two of our strongest ICPs. We want you to scale these programs, keeping the content relevant each cycle, and engaging directly with our core community to provide valuable content resources regardless of whether they are using Ashby. 

4. Develop a deep understanding of our customer. Everyone on the team listens to customer calls weekly to be close to our ICP and ensure that our content reflects and directly supports their needs.

5. Follow your intuition over playbooks (it’s one of our 10 Operating Principles). We rarely follow traditional content playbooks or look at what competitors are writing about. We believe in knowing our customer closely and evolving our work to meet their needs — even if that means trying something never been done