Sales Director, Reseller Sales

Overview

The Director, Reseller Sales position will provide strategic leadership and operational oversight for the regional sales team, aligning resources and initiatives to maximize performance. Develop and implement both short- and long-term plans that support the overarching sales vision and strategic goals. Champion innovation to improve business processes, enhance product value, and elevate the customer experience. Apply broad business acumen to set clear priorities, drive financial improvement, and consistently exceed customer expectations.  This position can be located anywhere in the US and preferably close to a major city for travel requirements.

Responsibilities

Team Leadership & Development

• Recruit, train, mentor, and motivate a high-performing regional sales team.
• Assign territories and establish sales quotas in alignment with corporate objectives.
• Conduct performance evaluations and manage all aspects of personnel decisions, including hiring, coaching, and terminations.
• Provide strategic direction and hands-on guidance to help sales representatives grow revenue in their assigned territories.

Strategic Planning & Execution

• Lead strategic planning initiatives across assigned territories to drive market penetration and revenue growth.
• Develop and maintain accurate sales forecasts to inform long-range corporate planning.
• Actively contribute to executive management meetings and strategic planning sessions.
• Partner cross-functionally with departments including Finance, Operations, HR, Legal, and Marketing to ensure alignment with business goals.

Sales Oversight & Customer Engagement

• Drive the team to exceed revenue targets while ensuring compliance with company policies and processes.
• Cultivate executive-level relationships with key strategic reseller accounts.
• Identify and address customer challenges, providing solutions to strengthen partner engagement.
• Maintain deep familiarity with the region’s top 25 accounts through regular field travel and direct engagement (minimum 50% travel required).
• Lead the resolution of high-impact customer escalations to ensure satisfaction and retention.
• Support global sales initiatives in collaboration with vertical, regional, and solutions-focused sales teams.

Business Management & Tools

• Manage pricing approvals, discounting strategies, and margin compliance to support profitable growth.
• Oversee the allocation and effectiveness of sales-related expenses, including Market Development Funds (MDF) and customer engagement investments.
• Promote and train on sales enablement tools such as Salesforce, SABA, and ZoomInfo to maximize team productivity.
• Encourage innovative thinking and solution-oriented approaches to complex business challenges.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent. Master’s degree in Business Administration is a plus.
• Minimum 12 year’s directly related sales experience in a high technology company including Professional Audio Visual, digital display, hardware sales.
• Minimum 2 years sales management, team leader experience or equivalent.
• Strong written, verbal and interpersonal communication skills to relate, interact and lead direct reports in addition to influencing, sales and presentation skills.
• Ability to develop and effectively implement regional sales and marketing plans.
• Experience using Salesforce.com and business intelligent analytics software.
• Minimum 50% travel required.
• Ability to lift up to 40 pounds.

 

ABOUT US: Sharp Imaging and Information Company of America (SIICA)

Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan's Sharp Corporation, a global technology company which has been named to Fortune magazine's World's Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, professional and commercial visual displays and projectors, software management and productivity software and markets durable Dynabook laptops. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise. 

 

Compensation for this position

The compensation range for this role is $140,000 - $210,000. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. Th