HairCare Global Marketing Communication Director

Job Title

HairCare Global Marketing Communication Director

Job Description

As the HairCare Global Marketing Communication Director , you define how our brand shows up in the world — across markets, channels, and the full consumer journey. You bring the strategic clarity and creative rigor needed to elevate Philips HairCare into a global leadership position. Your work shapes the long-term brand platform, unifies global creative direction, and delivers integrated campaigns that inspire, inform, and influence consumers across digital ecosystems, retail, and beyond.

Your role:
Brand Positioning & Global Communications Platform

• Own and continuously refine the global HairCare brand positioning, anchored in category science, hair & scalp health expertise, and real consumer needs.
• Build and codify a global brand platform that is distinctive, modern, scalable, and actionable across markets — linking long-term equity building with day-to-day activation.
• Define and drive a powerful creative direction that strengthens brand consistency, recognizability, and desirability worldwide.
• Translate the brand strategy into a compelling communication idea and tone of voice, ensuring breakthrough, consumer-centric execution across media and markets.

Strategy & Integrated Communications Planning

• Lead the 18–24-month global communications roadmap, connecting portfolio priorities, innovation pipelines, category strategy, and consumer insights.
• Translate strategy into storytelling frameworks, messaging hierarchy, and full-funnel content architecture.
• Identify cultural dynamics, category tensions, and social narratives that unlock relevance and distinctive communication opportunities.
• Convert category business objectives into an integrated MarCom roadmap with clear prioritization of campaigns and deliverables.

Integrated Campaign Leadership & Content Creation

• Lead world-class global campaigns across TV, digital, social, influencer, retail, CRM, and e-commerce.
• Guide creative development from idea to execution—ensuring clarity of thought, excellence of craft, and a consistent global identity.
• Own the creation of the global integrated marketing toolbox: master assets, content systems, and paid/owned/earned asset matrices ready for market activation.
• Guarantee full OTIF delivery of the MarCom project calendar to unlock the 18–24-month roadmap at category level.

Cross-Functional & Regional Collaboration

• Partner seamlessly with Category, Product, Design, Insights, Media, CRM, SCoE, and regional marketing to ensure alignment, effectiveness, and global-to-local coherence.
• Translate product benefits and technologies into intuitive, emotional consumer storytelling rooted in hair and scalp science.
• Support regional teams with guidance, toolkits, best practices, and continuous optimization to lift marketing effectiveness and brand strength globally.
• Lead a structural cadence (“the wall”) to evaluate and optimize end-to-end consumer experience across channels, in collaboration with Media, Flagship, CRM, and Operations.

Brand Governance & Creative Excellence

• Drive a consistent and distinctive brand personality and tone of voice at category level.
• Ensure omni-channel content (web, CRM, app, retail) elevates the consumer experience and reflects the brand platform.
• Manage agency relationships, budgets, and contribute to annual scopes of work in partnership with procurement.
• Serve as advisor to business and regional teams, challenging traditional thinking and unlocking innovative, forward-looking communication ideas.

Leadership & Talent Development

• Lead and develop a high-performing global MarCom team, overseeing succession planning, performance management, career development, and capability building aligned with organizational goals.

You're the right fit if:

• 12+ years (Master’s) or 15+ years (Bachelor’s) of Marketing Communications experience in global roles within beauty, lifestyle, consumer health, or premium consumer goods.

• Proven leadership in building global brand platforms and scalable creative territories.
• Demonstrated ability to lead integrated, cross-channel campaigns and digital-first ecosystems across social, content, influencer, paid media, retail, and CRM.
• Strong capability in transforming insights into compelling brand narratives that drive both brand equity and near-term performance.
• Exceptional brand craft: storytelling, messaging architecture, narrative strategy, creative direction, and communication hierarchy.
• Deep understanding