Manager, Client Solutions, Analytics

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

 

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career. 

 

There are four I’s in Initiative and these represent our core values and behaviors. 

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day. 
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around. 
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. 
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

 

Position Overview

We are looking for a Manager, Client Solutions, Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing and business intelligence.

The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day-to-day issues of data and reporting.

Responsibilities

• Manage planner and client relationships in addition to multiple projects and demands
• Be part of a team and create clear paths to success for analysts
• Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies
• Design and manage execution of custom analyses
• Ensure high quality in data and analytics deliverables and uncover business opportunities
• Work to improve automation and reduce human error in data processing and analytics

Required Skills and Experience

• Ability to scope an analytic solution out of a vague business problem
• Experience managing and mentoring junior team members
• Strong interpersonal, written, and verbal communication skills
• Strong background in statistical analysis and digital analytics.
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Comfortable actively participating and contributing in meeting settings with multiple stakeholders
• Capacity for problem conceptualization and solution design through analytical thinking
• Strong verbal, written, and organizational skills
• Experience with Datarama, ETL process, and site tagging
• Superior ability to build and deliver impactful presentations at senior levels
• Initiative does not require candidates to have a college degree

Desired Skills and Experience 

• Experience with data-management, statistical and/or optimization languages, ideally SAS/R/SQL/GAMS
• Python, SQL Server & Tableau expertise for data investigation and QA
• Extensive experience presenting and interacting with clients
• Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure
• Ability to work collaboratively as part of a cross-functional team
• Be a highly motivated team player
• 5+ years of experience