Digital Analytics Implementation Lead

Overview

The Digital Analytics team ensures client-facing products are measurable and optimized by defining key user interactions, implementing tagging strategies, and maintaining data quality. We enable reporting on advisor engagement, support cross-channel analytics, and drive improvements in user experience. Our work also helps measure call deflection, reduce friction, and ensure data-driven enhancements across digital journeys.

We are seeking a Digital Analytics Implementation & Migration Lead to design, govern, and scale enterprise-wide analytics solutions that drive customer journey measurements across channels. This role is central to our transition from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA), ensuring that we unify data from web, mobile, and enterprise systems to unlock cross-channel insights and real-time decision-making.

As the bridge between business stakeholders, product teams, and technical engineers, you will oversee tagging frameworks, data governance, and QA in AA while leading the migration and adoption of CJA. This includes leveraging tools like Apollo to accelerate configuration, enforce governance, and improve efficiency in Adobe platform implementations.

Key Responsibilities

Cross-Channel Data Capture & Governance

• Lead the design and implementation of Adobe Analytics across web and mobile applications.

• Define and manage scalable data layer architectures to ensure accuracy across digital touchpoints.

• Configure and maintain Apollo tagging frameworks to streamline analytics setup, governance, and documentation.

• Conduct rigorous QA and validation of tagging implementations to ensure reporting accuracy.

• Establish governance frameworks, documentation, and standards to maintain data integrity.

Migration to Adobe Customer Journey Analytics

• Translate existing AA metrics, dimensions, and events into CJA schemas and data connections.

• Partner with data engineering teams to integrate CRM, CDP, and marketing systems into CJA for a unified view of customer journeys.

• Oversee reconciliation of data between AA and CJA to validate migration success.

• Enable analysts and stakeholders to adopt CJA dashboards and cross-channel reporting capabilities.

Cross-Channel Analytics & Insights

• Build an enterprise-wide analytics foundation to measure customer journeys across channels and devices.

• Ensure implementations support business needs for journey analysis, attribution, and personalization.

• Collaborate with marketing and analytics teams to deliver actionable insights and optimize experiences.

Enterprise Transformation & Collaboration

• Partner with engineering, product, and marketing stakeholders to align technical execution with strategic goals.

• Work with enterprise data teams to integrate Adobe platforms into Snowflake for advanced analytics.

• Promote a data-driven culture by educating stakeholders on analytics capabilities and governance.

• Stay current on Adobe product innovations, Apollo best practices, and industry trends for cross-channel measurement.

Qualifications

• Bachelor’s degree in computer science, data analytics, information systems, or related field (or equivalent experience).

• 4+ years of hands-on Adobe Analytics (AA) implementation experience across web and mobile.

• Proven experience with Adobe Customer Journey Analytics (CJA), including schema design, data connections, and cross-channel reporting.

• Hands-on expertise configuring Apollo to streamline Adobe Analytics/CJA deployments.

• Strong knowledge of tag management systems (Adobe Launch or equivalent) and data layers.

• Technical skills in JavaScript, SDKs, APIs, and mobile app frameworks (iOS/Android).

• Experience with QA/testing tools such as Adobe Experience Platform Debugger or ObservePoint.

• Excellent communication skills, with the ability to translate technical solutions into business value.

Preferred Qualifications

• Adobe Certified Expert in Adobe Analytics or CJA.

• Familiarity with Adobe Experience Platform (AEP), Real-Time CDP, and AJO.

• Proven track record using Apollo to manage analytics implementation lifecycles.

• Experience integrating Adobe platforms with CRM, CDP, and marketing automation tools.

• Knowledge of data compliance regulations (GDPR, CCPA) and governance best practices.

• Exposure to Agile/Scrum environments and large-scale digita