Global Marketing Lead

Join Our Growing Team

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About us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Responsibilities

Conceptualize, strategize and execute cross-functional marketing campaigns and initiatives across the Hästens organization

• Propose, own, drive and fully implement and evaluate key marketing campaigns and initiatives to further grow Hästens at least 10X growth with 30%+ EBIT with absolute determination

• Create and balance B2C and B2B marketing campaigns and activities mix in line with short-term tactical and long-term strategic growth ambitions and analyse and report ROI metrics
• Leverage internal resources and tools to the maximum
• Manage special projects as per assignment

BAP strategies

• Collaborate with Sales, Retail and Hospitality on Business Action Plan (BAP) across all channels – this includes the general framework of requests from Sales/Retail/Hospitality towards growth

• Strategize, develop and refine Hästens Marketing and Communication plans on total brand and product/activity level to support overall business objectives

Oversee rolling communication and marketing (investment) plans on program, channel, market and activity level

• Rolling marketing investment plans (including budgets, forecasts and invoice checks) per program, for all channels and on market level across all 40+ markets in close collaboration with Marketing peers, Finance, and Sales, Retail and new channels

Customer Marketing and Consumer and Market insights

• Lead Marketing Automation and Marketing Performance Management
• Lead our Salesforce Marketing Automation activities
• Lead our Marketing Performance Management (KPIs, dashboard management, ROI)
• Lead the Marketing Investment Tracking and Planning
• Research and analyse customer and market insights and transform them into actionable proposals on how to improve business performance

Marketing processes

• Review, refine and set up end-to-end marketing processes to increase agility, speed, efficiency and effectiveness in delivering customer engagement and marketing performance

Facilitate communication, collaboration and achieving results within the Global Marketing team and with other departments

• Act as an “Air-Traffic-Controller” and integrator for the Global Customer & Marketing team – always know what is happening, connecting the dots and workstreams, ensure focus on the most important activities in line with company and Marketing OKRs (Objectives & Key Results)
• Unburden the head of marketing by continuously and proactively take on initiatives and recurring tasks, perform pre-work and follow ups as well as represent the head of marketing in meetings, so the head of marketing has enough time and mental real estate to focus on more strategic and future opportunities and team leadership
• Leverage IT tools (Jira, Teams etc.) to communicate as well as manage activities and projects in a transparent way
• Create key Marketing presentations for the Executive Team, Sales Boot Camp (SBC), specific tenders, high-profile collaboration pitches, new business development, hospitality and other opportunities
• Establish a very close working relationship with Sales (Wholesale, Retail, NBD, Hospitality) and other key departments such as Finance, HR, Sales Backoffice, Operations, Training etc.

Minimum Qualifications

• Minimum 7 years of experience working within Marketing, preferably in B2C and B2B
• Strong Leadership skills - experience in managing teams and driving departments
• Extensive experience in creating Marketing Strategies and Investment plans
• Extensive experience in creating and executing multi touch point marketing strategies and campaigns
• Experience in Marketing Automation and Marketing Performance
• Experience in Performance Management