TikTok Shop - Senior Product Manager, Marketing Automation

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.



Why Join Us



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.



Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.



To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.



At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.



Join us.



In order to effectively and efficiently manage TikTok eCommerce business, there are a number of internal business teams globally. The Operation Product team provides a wide range of product/service capabilities to empower these teams to achieve different business agendas.



We are looking for an experienced Marketing Automation Product Manager to own the roadmap, strategy and feature development for our marketing automation platform. This Product Manager will be responsible for collaborating with various internal teams including Marketing, Sales, Customer Success and Engineering to understand customer needs and business goals to shape the future of our platform.



Responsibilities:



- Responsible for developing a product roadmap for marketing automation platform, with data-driven strategies built in, providing fluent operation processes, and content creation guidelines.

- Effectively engaging stakeholders on requirements, product status, feedback, and performance, to ensure an aligned OKR on a Quarterly basis.

- Take full ownership of product development, from initial requirement management to post-launch analysis, and drive the best product efficiency and experience for users.

- Monitor quantitative product performance and collect qualitative feedback regularly after product launch, to continuously drive success metrics improvement.