Manager, Small Store Channel & Customer Commercial

job purpose:  

The Manager, Small Store Commercial is responsible for driving channel and customer commercial strategy across Convenience Retail, Drug, and Value channels. This role connects consumer, category, channel, and customer insights to develop and execute growth strategies that accelerate distribution, velocity, and profitable sales. 

This individual serves as a key integrator across Sales, Brand, Shopper Marketing, Insights, and Supply Chain, ensuring channel strategies translate into clear customer actions and in-market execution. 

 

responsibilities:  

• Lead execution of key commercial programs, translating brand strategy into actionable plans across channels and customers 

• Design and implement retail programs and tactics, including promotions, displays, and activation strategies 

• Own merchandising strategy and execution, developing standards and toolkits to elevate in-store presence 

• Partner cross-functionally with Brand, Shopper Marketing, Sales, and Franchise teams to ensure aligned, integrated execution 

• Develop selling materials and executional guidance (e.g., playbooks, insights, tools) to support Sales & Franchise partners 

• Influence customer and category decisions by shaping shelving, merchandising, and in-store activation strategies 

• Track and evaluate program and merchandising performance, leveraging insights to continuously improve results 

 

skills/qualifications required:  

• 4-7+ years of experience in Commercial, Sales, Category Management, or Marketing within CPG or related industries 

• Strong understanding of retail fundamentals, including merchandising, shelving, and promotion 

• Demonstrated ability to translate strategy into actionable plans and deliver results in-market 

• Strong cross-functional collaboration and influencing skills 

• Analytical mindset with experience leveraging data to inform decisions 

• Excellent communication, organization, and project management skills 

 

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance) 

• Paid Time Off to recharge and support work-life balance 

• Paid parental leave & adoption assistance (up to $10,000) 

• Parental support & family care benefits, including childcare resources and lactation support 

• 401(k) to support retirement planning with up to 9% in employer match 

• Wellness reimbursement (up to $500 for qualified wellbeing expenses) 

• Employee Assistance Program (EAP) for emotional wellbeing and wor