Senior Director, Category Leadership – Convenience Retail & Customer Shopper Insights

Job Description Summary:

The Coca-Cola Category team seeks a highly skilled leader for our new Convenience Retail and Customer Shopper Insights team. This role is integral to our relationship with our customers, sales teams, and bottling partners. 

This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements.  This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function.  This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers.  Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.  

Key Responsibilities: 

People Leadership:  

• Lead and develop a high-performing, multi-disciplinary Category Leadership and Customer Shopper Insights organization. 

• Recruit, retain, and grow top talent; build succession plans and strengthen analytical, technical, and strategic capabilities across the team. 

• Set clear expectations and foster a culture of accountability, curiosity, inclusion, and continuous improvement. 

• Lead and connect geographically dispersed teams. 

Strategic Leadership: 

• Provide strategic leadership for Convenience Retail category growth, serving as a trusted thought partner to senior Customer executives. 

• Lead development of category strategies, opportunity assessments, and category blueprints that align shopper needs with Coca-Cola’s portfolio priorities. 

• Translate complex data into clear, actionable recommendations that influence Customer decisions and drive category growth. 

• Partner closely with Sales, Channel Strategy, and other cross-functional teams to embed category strategy into customer business plans. 

• Define and own the Customer Shopper Insights agenda with a centralized approach to insight generation that standardizes best practices, and ensures insights are prioritized, actionable, and consistently shape decision-making across Customers and Channels. 

Insights, Analysis and Reporting: 

• Drive the integration of shopper, Customer, and market data to deliver clear descriptive and diagnostic insights that inform business decisions. 

• Enable data agility across Convenience Retail Customer capability platforms and cross-channel Shopper Insights needs to deliver descriptive and diagnostic analytics. 

• Advance predictive and forward-looking analytics in partnership with Coca-Cola’s Strategic vision in collaboration with Commercial and Strategy counterparts. 

• Elevate the role of Customer Shopper Insights as a core capability, ensuring it meaningfully influences category strategy, innovation and Customer engagement. 

Qualifications: 

• Education: MBA Preferred but minimum of bachelor’s degree in business or finance 

• Experience: Minimum of 10 years’ experience in data analysis, consumer insig