Sr Marketing Manager, Toptracer

About Topgolf and Toptracer Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

As the world's No. 1 range technology, Toptracer has redefined golf at every level, which includes elevating how guests experience the game at Topgolf venues, deepening how golfers engage at the driving range, and transforming how fans watch the sport on television.

What We’re Seeking Are you a brand-obsessed marketer who can think big and execute with precision? Do you find energy at the intersection of product storytelling, campaign strategy, and live event activation? Are you someone who protects creative integrity while driving measurable results across multiple channels?

We're looking for a Senior Marketing Manager who lives at the intersection of brand and business, someone who understands the golf industry from the inside out, speaks the language of the range operator and the club manager, but never loses sight of the golfer at the end of the experience. This role is built for a brand steward and campaign architect who leads with a B2B lens while bringing the instincts of a B2C marketer to everything they do. This role serves as the central command center for all marketing activity across North America, Europe, and Asia-Pacific, ensuring alignment, coordination and seamless execution across cross-functional and regional teams.

If you're ready to own the marketing engine for one of golf's most recognized technology brands, this is where you do it.

The Role The Senior Marketing Manager is a strategic and executional leader responsible for bringing Toptracer product launches, announcements, and brand stories to life across owned, paid, and earned media channels. This role sits at the intersection of brand, communications, and campaign management, translating big ideas into coordinated, multi-channel marketing programs and live event activations that drive awareness, engagement, and business growth.

This is an office-based role in Dallas reporting to the Vice President, Golf Marketing, with approximately 15% travel for industry trade shows, golf events, sales meetings, and key product launch activations.

What You Will Do

Lead Integrated Campaigns Own the end-to-end development and execution of integrated marketing campaigns for product launches, brand announcements, and key business initiatives across owned (website, email, social), paid (in partnership with agencies and media partners), and earned channels. Grounds every campaign in a deep understanding of Toptracer's target audiences from golf operators and coaches to end-users and media. Approximately 40% of role.

Drive Product Launch Execution Serve as the marketing lead for all product and feature launches, building go-to-market plans that align cross-functional teams and deliver coordinated, high-impact activations across all channels. Approximately 20% of role.

Own Event & Experiential Marketing Project manage marketing activations and events from concept through execution, including trade shows, sponsorships, and experiences, ensuring on-time and on-budget delivery. Approximately 10% of role.

Lead Creative Development & Oversight Lead the creative process from brief to final delivery, partnering with internal teams and agencies to produce brand-right creative assets across campaigns, content, events, and product launches. Keeps the customer perspective at the center of creative decisions, channel strategies, and experiential marketing programs. Approximately 10% of role.

Drive Cross-Functional Collaboration Partner closely with product, sales, and leadership teams to ensure marketing strategies are aligned with business priorities and that campaign messaging accurately reflects how Toptracer technology improves the game and the business. Approximately 10% of role.

Manage Budget & Resources Own and manage the integrated marketing budget, tracking spend, forecasting needs, and ensuring resources are allocated efficiently across campaigns, channels, and events. Approximately 10% of role.

Core Competencies:

• Drives Results - Pursues ambitious goals for product launch reach, event