Sr. Director, Market Development

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work. Surrounded by collaborative colleagues, you’ll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an outstanding strategy for the near term and beyond. Take your place on our strong team, and help us make significant contributions to the world.

Location: Carlsbad, CA; Waltham, MA, Frederick, MD; Grand Island, NY; or Cranbury, NJ

Division: Biosciences

We are looking for a strategic and innovative Marketing leader to join our Cell Biology team. By joining Cell Biology, you’ll be part of a highly motivated, ambitious, and driven team that shares a common passion for exploration, growth, and discovery. This is an excellent opportunity for the right candidate to join a market leading company that is fast-paced, goal-driven and focused on making a difference. We provide our team with the resources and opportunities to make significant contributions to a healthier and happier world.

The Cell Biology Business Unit is passionate about enabling our customers to harness the power of cells to improve human health through producing physiologically relevant models, robust protein expression factories, and innovative cell-based therapies. The business is made up of multiple business segments that represent the breadth of the Cell Biology workflow, with core focus areas that span cell culture, Neurobiology, Stem Cell research, ADME/TOX, Protein Expression, and Cell & Gene Therapy.

How will you make an impact?

As the Senior Director of Marketing role, you will lead the market development team, influencing and enabling regional marketers globally, and working with business segment leaders to facilitate strategic growth plans across the portfolio. Primary responsibilities include setting marketing strategies, developing marketing campaigns, and guiding the execution of supporting activities, including digital programs, live events, and sales enablement training and materials.

In support of our global marketing strategies, this leader is also responsible for the development and implementation of comprehensive digital marketing and eBusiness programs targeted at the core markets that we serve today, as well as market adjacencies that represent opportunities for expansion, and demonstrating new technology to improve the customer experience. This includes determining ways to effectively reach, engage, and monetize online scientists and researchers.

What will you do?

• Develop and optimize high-performing teams through clear goals, role clarity, effective communication, collaboration, continuous learning, etc. to enable increased productivity and innovation.
• Lead the development and implementation of industry leading marketing programs that support the overall Cell Biology business strategy and drive awareness, new customer acquisition, and revenue growth above targets. This includes working with key partners such as product management, eBusiness, regional marketing, and other commercial colleagues to develop compelling marketing strategies.
• Develop and accelerate eCommerce and lead generation outcomes through digital channels. Specific areas of focus include: Omni-channel marketing (e.g., SEO, SEM, Social, email, web content, events), customer profiling, analytics, merchandising, and account-based marketing.
• Be a champion for the customer experience and customer journey across our web platforms in collaboration with eBusiness. Ensure content, selection guides and other tools drive engagement and support conversion.
• Define and implement successful commercialization strategies and models enabling new product introduction and adoption to achieve and exceed revenue targets.
• Shape, communicate and implement long-term brand strategy and objectives to reinforce and expand brand loyalty in conjunction with corporate marketing.
• Develop, refresh, and drive effective utilization of customer-facing marketing materials, including concepts, tool kits, collateral, and communication plans.
• Lead our educational efforts, both online and offline working with FAS and Services division to improve trial, conversion, and affinity for our products and brands.

How will you get here?

Education

Bachelors, Master’s or Ph.D. degree in life science, engineering or marketing, and a minimum of 10 years relevant marketing leader experience in Life Sciences required.

Experience

• Proven track record to build Life Science markets and significantly grow brand and demonstrated ability to drive digital demand.
• Experience leading dedicated teams of 20-50