Sr. Field Marketing Manager

Why Work at Reputation?

• Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.

• We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022. 

• Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.

• Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.

• The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.

• Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: We exist to forge relationships between companies and communities.

Reputation is seeking a Senior Field Marketing Manager to specifically support the Healthcare & LIfe Sciences market and sellers. This person will have proven expertise in building out B2B regional and vertical marketing strategies. The ideal candidate will act as the CMO of the Healthcare & Life Sciences segment, developing and executing a fully integrated field marketing plan aligned with the revenue goals of the business, focused on building high-quality net new pipeline and accelerating existing pipeline. The candidate will measure the effectiveness of marketing activities to continually optimize, demonstrate strong project management skills, and think strategically while orchestrating many moving parts. The ability to partner with the sales organization is foundational for success in this role, and the candidate must excel at building strong relationships with sales teams, ensuring effective communication and alignment on go to market initiatives and strategies.

Responsibilities

•  Develop and execute strategic field marketing plans, aligned with sales and overall company goals, focusing on mid-to-bottom of the funnel activations and opportunity acceleration.

• Build a trusted relationship with regional sales teams, partnering to prioritize, monitor, and engage accounts through strategic GTM tactics, activities and programs.

• Create new approaches that generate leads, engage target accounts, and accelerate pipeline - with a focus on a diverse marketing mix including webinars, direct mailers, in person events and virtual experiential activities.

• Partner with the extended marketing team to ensure target accounts in your segment receive top of funnel focus to drive prospects through the buying cycle. (i.e. Branding, PR, PPC, Social, Ads, Outbound, etc).

• Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.

• Monitor and analyze program results, campaign spend, and business contribution against KPI’s to optimize campaigns for best results.

• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region or segment.

• Budget reporting - track marketing expenses ensuring that resources are optimally allocated across initiatives within budget.

• Work closely with marketing leadership to provide strategic insights and recommendations for improving marketing effectiveness.

• Take on a leadership role within the field marketing team, providing guidance and best practices to drive collective success across the team.

• Champion and role model Reputation’s Core Values.

• Additional duties as assigned.

Qualifications

• 7+ yrs experience in marketing with emphasis on Field Marketing, Demand Generation, campaign creation and execution.

• Self starter with a bias for action and a track record of delivering creative, impactful Field Marketing programs.

• Experience delivering and accelerating sales pipeline through r