Salesforce Marketing Cloud Experience Email Specialist

This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. Successful candidate will execute Email campaigns, while also looking for opportunities to automate and find efficiencies to the process. This individual partners effectively with business and technology partners to document requirements in support of the Campaign execution process.

Key Responsibilities and Duties

• Collaborate with Business partners to capture Campaign requirements.
• Develop Email campaigns in Salesforce Marketing Cloud – leveraging Email Studio.
• Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at-scale.
• Monitor campaigns and provide campaign execution metrics and reporting.
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Oversee user testing and QA processes to ensure quality and integrity of automated programs developed
• Deep domain expertise in marketing automation, with extensive experience in HTML coding.
• Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
• Ability to author early-stage use-case requirements.
• Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
• Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.

Additional Responsibilities

• Support projects

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

FINRA Registrations

• SRC Indicator: NRF

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Skills:

• 3+ years of experience in financial services industry.
• 2+ years of hands-on html coding experience.
• 2+ years of hands-on salesforce marketing cloud workflow process experience.

Preferred Skills:

• 5+ years of experience in financial services industry.
• Knowledge of insurance product and sales services

Related Skills

Accountability, Business Acumen, Business Development, Client Relationship Management, Commercial Mindset, Communication, Financial Markets Impact, Inspires Others, Negotiation, Problem Solving, Relationship Management, Retirement Planning Selling

Anticipated Posting End Date:

2025-04-22

Base Pay Range: $81,500/yr. - $136,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our