Regional Activation Manager, Pacific & Mtn

Job Title

Regional Activation Manager, Pacific & Mtn

Location: California

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

About the role:

This role is responsible for driving industry leading activation in-market across several regions.  Role exists to ensure local market nuance is considered in order to drive “at scale” national programs and platforms and focus on supporting and driving brilliant retail and market activation.
 
Role will drive commercial activation in market and will partner with local Diageo sales teams and distributors to ensure your markets have the right tools to activate in the right accounts to win at retail to help achieve our Annual Operating Plan for Diageo Beer and Premix Company.

Key Outputs / Deliverables:

Communication- this role will lead all marketing communication to the field sales team

• Distill, comprehend and communicate marketing activity weekly

• Provide insights to Activation + Brand marketing teams

• Effectively advocate for your markets needs, issues/opps with central teams

• Inspire and inform the Diageo/Distributor sales teams in the market on brand strategies, investment and resources

• Develop monthly cadence with Sales Directors and Chain Teams

Commercial Planning- Own full planning process for assigned regions and marketing funds

• Influence and Provide input into annual planning process and develop localized execution programs that align to “strategic big bets”.

• Allocate Funding in relations to promotional spends, POS-Merch, PR – Experiential Events, etc.

• Track and measure budgets and stay within Diageo compliance

• Drive national and localized marketing programs with distributors & key customers

Agency Management:  responsible for managing 3rd party resources for assigned regions

• Collaborate with regions to ensure Agency Field Teams, Promotional Teams, Brand Ambassadors are resourced properly

• Driving clear KPI’s for region and performance opportunities; ensure commercial activation activities with agencies are delivering targets

• Budget Management responsibilities that must be focused against the right activation in the right account to drive scalable execution

Sponsorships & Event Management–responsible for managing and executing against national and local sponsorships in assigned regions

• Identify key sponsorships within region to activate

• Customize national sponsorships

• Work with trade + activation marketing team to provide assets that extend sponsorships locally

• Evaluate region requests for festivals and events and provide direction

Role Responsibilities:

Accountable & Responsible for the success of transforming how we plan and activate at retail in your market. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brads in the right accounts.

·        Influential across many different stakeholders – Sales Teams, Performance management team, Bra