Marketing Data Operations Manager

Company Description

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 14,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to be named one of Britain's Most Admired Companies, a recognition highlighting the trust we’ve earned, the confidence we inspire in our investors, and our commitment to delivering long-term value and impact.

In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.

Job Description

This role is based in our New York / Dallas / Boulder or Phoenix offices.

Marketing Data Operations Manager

The Marketing Data Operations Manager is a technical leadership role within the Marketing Analytics Center of Excellence (CoE), responsible for ensuring that data governance and standards defined by the Commercial Data department are implemented effectively across all portfolios. This role owns the functional execution of data integrity, accuracy, and operational health, serving as the primary point of accountability for enterprise-wide data protocols. You'll manage the technical layer of data ingestion and quality control, ensuring the reliability of all downstream analytical outputs. Beyond maintaining technical excellence, you'll build and scale a high-performing data operations function capable of supporting growing business complexity while developing team members who combine technical mastery with strategic business thinking.

This is a role for someone who thrives on precision, takes ownership of the technical foundation that makes great analytics possible, and sees data operations as a strategic enabler rather than a back-office function. You'll establish and oversee data hygiene audits, monitor the health of data pipelines between the central data warehouse and marketing execution platforms like Eloqua and Salesforce, and troubleshoot synchronization issues before they impact reporting. You'll architect scalable processes and systems that can flex across multiple portfolios and business units, while mentoring your team to become proactive problem-solvers who anticipate issues rather than simply react to them. You'll also serve as the technical liaison to the central Governance team, representing marketing-specific requirements in global standards and flagging emerging data quality risks. Success in this role means analysts and stakeholders trust the data completely, your team operates with minimal escalations, and data operations becomes a competitive advantage rather than a constraint.

Reporting Line: VP, Marketing Analytics

Key Responsibilities

• Team Building and Technical Leadership: Recruit, develop, and mentor a team of Data Quality Analysts into technical specialists who understand both the "how" and the "why" behind data operations. Create development pathways that build expertise in data engineering, governance frameworks, and business context, preparing team members for expanded technical or leadership roles.
• Scalable Infrastructure and Process Design: Design and implement data operations workflows, quality control frameworks, and monitoring systems that can scale across multiple portfolios and business functions. Build automation and efficiency into routine processes to increase team capacity without proportional headcount growth.
• Standards Implementation and Governance Execution: Lead the effective implementation of data governance and architectural standards defined by the Commercial Data Governance team. Ensure all portfolio-level data remains compliant with enterprise naming conventions, taxonomies, and quality thresholds, while adapting global standards to marketing-specific use cases.
• Technical Integrity and Quality Control: Establish and oversee routine data hygiene audits, validation workflows, and quality monitoring dashboards. Implement proactive alerting systems that identify data anomalies before they impact downstream analytics or executive reporting.
• Data Pipeline Management and System Health: Monitor the health and performance of data pipelines between the central data warehouse and marketing execution platforms (e.g., Eloqua, S