Global Marketing Manager Front End Innovation, Upstream Marketing | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Irvine, California, United States of America

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for a Global Marketing Manager, Front End Innovation, Upstream Marketing to join our J&J Vision team.  This position is based in Irvine, CA.  

Purpose:

This is a thrilling opportunity to join the global strategic marketing team and play a pivotal role in shaping the strategic direction and business success of the cataract Implants portfolio.

You will be responsible for:

• Developing and leading strategic new product marketing plans and programs for our cataract implant product lines to grow business and meet/exceed global business plan.
• Leading the creation of both launch strategy and global launch execution in coordination with a global cross-functional team of new product introductions.
• Working closely with the regions to understand and anticipate customer needs through analyzing global market trends to identify new product opportunities. Translating customer needs into product design requirements to develop differentiated product concepts and plans.
• Analyzing and presenting appropriate opportunities through portfolio review to the global management board. Evaluates, selects, and prioritize the organization’s list of new products and projects.
• Aiming to maximize the portfolio value, identify risks and opportunities with the project/new product introduction.
• Developing value proposition (positioning, price and promotion) for new product/solution introductions, as well as formulate clinical claims development for new products, working closely with R&D, Clinical, Medical Affairs, HEMA, Regulatory, etc.
• Developing and implementing strategies to drive marketing objectives, including segmentation, targeting, and positioning, pricing; target product profile & evidence generation and dissemination; brand and communication strategy.
• Successfully use the Launch Excellence framework to launch new products and line extensions, lead brand-building activities, drive marketing plans & promotions in partnership with cross-functional partners and regional marketing teams.
• Leading a product from the conception phase through launch, following the Vision Global New Products Process, focusing on features, business value, and the customer.

Qualifications

Required: 

• Minimum of a bachelor’s degree (required) and MBA equivalent (strongly preferred).
• Minimum of 6 years work experience.
• Minimum of 2 years marketing or related experience.
• Experience in strategic marketing, upstream marketing, product management, or related commercial function.
• Ability to effectively connect with customers (surgeons) and internal partners.
• Change maker mindset.
• Outstanding interpersonal skills to be able to adapt to diverse styles.
• Ability to lead through influencing without authority.
• Demonstrate strong business analytics and financial acumen e.g., business case development.