Digital Marketing Optimization Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Irvine, California, United States of America, Remote (US)

Job Description:

Johnson & Johnson MedTech is hiring a Digital Marketing Optimization Manager for its Aesthetic and Reconstruction Business, based in Irvine, CA.

Remote work options may be considered on a case-by-case basis and if approved by the Company.

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

 

Position Overview:

Johnson & Johnson MedTech is hiring a motivated, dynamic Digital Marketing Optimization Manager for its Aesthetic and Reconstruction Business, based in Irvine, CA. At Johnson & Johnson MedTech, we are redefining possibilities in breast aesthetics by delivering a comprehensive portfolio of science-based, evidence-backed solutions composed to help women maintain, improve, and restore their confidence, self-esteem, and quality of life.

We are seeking an experienced Digital Marketing Manager to drive brand, digital, and product marketing initiatives across global and regional markets. This role will be responsible for overseeing product marketing toolkits, handling digital and social channels, supporting major conferences, and leading the execution of key digital platforms including apps and websites.

This is a hands-on, highly collaborative role requiring a strategic problem solver who can also drive execution. This position will work closely with cross-functional collaborators and external agency partners to amplify global campaigns, support regional launches, and ensure marketing activities are data-driven, compliant, and commercially impactful.

Responsibilities:

Website & Digital Experience Management

• Lead the migration and optimisation of HCP website architecture in collaboration with development, IT, and compliance teams.
• Coordinate updates to country-specific websites, including wireframes, CMS submissions, and content governance.
• Ensure a consistent, high-quality digital experience across all markets and platforms.

Campaign Amplification & Performance Reporting

• Lead the amplification of global campaigns across owned, earned, and paid channels.
• Lead allocated marketing budgets across campaigns, agencies, and digital platforms, ensuring efficient use of spend and alignment to priorities.
• Track, analyse, and report on marketing performance, including engagement, adoption, and return on investment.
• Translate data into insights and recommendations to continuously improve marketing efficiency.
• Provide clear reporting and updates to senior stakeholders.

Brand & Product Marketing

• Collaborate on development and evolution of product marketing toolkits, including Brand Books, messaging frameworks, and launch assets.
• Lead marketing support for HCP and patient-facing digital products, ensuring clear value propositions and consistent brand s