Regional Sales and Turnkey Manager – West Africa & Africa Projects

About the Role

This role carries a dual commercial mandate: leading Radiometer’s growth strategy across West Africa while developing funded and turnkey healthcare opportunities across the wider African region.

The successful candidate will combine strategic business development, channel leadership and complex project management with strong knowledge of African healthcare markets. The role requires the ability to build trusted relationships with government institutions, funding organizations, healthcare networks, distributors and turnkey providers—translating complex opportunities into sustainable and profitable growth for Radiometer.

Key Responsibilities

Commercial Leadership – West Africa

• Develop and execute Radiometer’s commercial strategy to accelerate portfolio growth across West Africa.

• Deliver annual sales, revenue, profitability, margin and market-share objectives.

• Identify, qualify and convert new business opportunities across government, private healthcare, laboratory and institutional markets.

• Drive customer engagement through value-based selling and consultative commercial approaches.

• Develop and execute strategic account plans for key customers and healthcare networks.

• Analyze market dynamics, competitor activity, healthcare funding trends and emerging opportunities to shape regional growth priorities.

• Monitor channel-partner performance through structured business reviews, KPI tracking and market feedback.

• Identify performance gaps within the channel network and recommend corrective actions, partner development plans or alternative partners when required to improve market coverage and business results.

Funded and Turnkey Project Development – Africa

• Lead the identification, qualification and pursuit of funded healthcare projects across Africa.

• Build and maintain strategic relationships with:

  • International funding organizations

  • NGOs and implementing partners

  • Multilateral organizations

  • Ministries of Health

  • Government procurement agencies

  • Turnkey healthcare providers

• Monitor donor-funded opportunities, public tenders, grants and strategic healthcare initiatives.

• Develop project-pursuit strategies and coordinate bid and proposal activities.

• Own Radiometer’s strategic relationship framework for turnkey partners, ensuring clear account ownership, stakeholder mapping, engagement cadence, opportunity prioritization and executive alignment.

• Act as Radiometer’s central commercial owner for turnkey-provider relationships across the EEATR region.

• Coordinate internal stakeholders to ensure Radiometer is engaged early, appropriately specified and consistently represented throughout complex healthcare infrastructure projects.

• Build long-term relationships with turnkey providers to understand their project pipelines and influence solution design at an early stage.

• Position Radiometer as a preferred partner for blood gas and acute-care diagnostic solutions within major turnkey healthcare projects.

• Support contract negotiations and commercial agreements related to funded and turnkey opportunities.

• Establish Radiometer as a trusted diagnostic-solutions partner for major healthcare projects across Africa.

Channel-Partner Management

• Recruit, develop and manage high-performing distributors and channel partners across assigned territories.

• Implement channel-excellence programs and structured performance-management processes.

• Conduct regular business reviews, forecasting sessions and capability-development initiatives.

• Ensure channel partners maintain the technical and commercial capabilities required to represent Radiometer effectively.

• Establish clear targets, performance indicators and accountability measures for distributor partners.

• Drive improved market coverage, opportunity development and customer support through the channel network.

Stakeholder and Relationship Management

• Build trusted relationships with key healthcare decision-makers, influencers and clinical stakeholders.

• Engage senior stakeholders across government institutions, donor organizations, healthcare groups and laboratory networks.

• Represent Radiometer at industry events, conferences and relevant stakeholder forums.

• Act as a strategic advisor to customers by understanding their clinical, operational and financial challenges.

• Develop strong relationships with key turnkey providers, implementing partne