Senior Director of Sales - Field, Distribution & Regional Accounts

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

TRIP is searching for a Senior Director of Sales focused on managing Field Execution, Distributor Management, and Regional Key Accounts to join our dynamic team, playing a pivotal role in building out the calm category in the US. This leadership role is instrumental in building our field execution team, driving sales growth at store level, expanding distribution networks, and enhancing relationships with regional accounts. The ideal candidate will bring a wealth of experience in field sales management, strategic alignment with distribution partners, and expertise in building lasting, productive relationships with retailers.

Key Responsibilities

• Develop and implement a comprehensive field sales strategy to maximize retail execution while expanding distribution to drive revenue across our portfolio of products.

• Lead and mentor a team of area sales managers and account managers, fostering a high-performance culture focused on achieving targets and driving results.

• Oversee the management of regional chains & up-and-down the street independent accounts, ensuring the alignment of sales initiatives with customer needs and market opportunities.

• Build strong partnerships with distributors and retail accounts, negotiating contracts and promotional agreements that enhance product visibility and consumer engagement.

• Analyze market trends, sales performance data, and competitive landscape to inform strategic decisions and identify growth opportunities.

• Collaborate closely with marketing, supply chain, and product management teams to ensure successful execution of go-to-market strategies and initiatives.

• Establish and track key performance indicators (KPIs) to evaluate the effectiveness of sales strategies and make adjustments as needed.

• Drive the execution of promotional campaigns and new product launches at the field level, ensuring alignment with overall business objectives.

• Spearhead initiatives to improve operational efficiency in field sales and distribution processes.

• Partner with the national account team to identify key field execution priorities that will move the needle for the category and the business.

• Represent the company at industry events and trade shows to promote products and strengthen relationships with key stakeholders.

• Serve as the lead for all third party merchandising partners and their performance expectations & execution.
  

ABOUT YOU

• 8+ years of experience in field sales and account management within the CPG industry, with a preferred focus on the beverage industry. 3+ years of people management experience.

• Proven track record of developing and implementing successful sales strategies that drive significant revenue growth.

• Ability to manage a customer P&L & budget to drive effective trade spend and profitability across customers.

• Strong leadership skills with experience managing and developing high-performing sales teams.

• Expertise in building and maintaining relationships with distributors and regional accounts across both Broadliner (UNFI & KeHE) & DSD route to markets.